WORD OF MOUTH AND DIGITAL MARKETING

You are then required to write a Critical Report in relation to the chosen topic, by fulfilling the three tasks below and by relating the discussion to the relavant academic literature.
Task 1: Critically evaluate the relevance and implications of the chosen topic to the marketing communications theory and practice.
Task 2: Discuss the challenges and issues that marketers face in relation to the chosen topic.
Task 3: Critically discuss how these challenges and issues can impact on skills, competencies, attitudes and attributes of modern marketing professionals

Exceptional use of academic literature (scholarly articles, books and monographs). Demonstrate the use of variety of theoretical principles, models and framework with critical application to the chosen topic.
Demonstrate very high level of critical appraisal and judgment in analysis, evaluation and synthesis of material. Demonstrate an ability to diagnose and apply appropriate and selective conceptual knowledge to a practical problem/situation in order to produce valid, creative/original arguments which are logical, meaningful and effective.
Excellent report format which contains a tightly structured, rigorous argument showing flow and progression. Presentation and organisation of work is of a very high standard, likely to be highly stimulating.