Campers as potential customers consist of the sick who are tired of being labeled as ‘sick’. Mostly, they consist of kids with serious illnesses, who are exposed to care and special treatment so that they can feel as ordinary kids. Apart from the kids, campers also include teens and families. The participation in the camp is free of charge and open to the willing. Campers enjoy a variety of services including art-making, horseback riding, arrow-shooting, canoe-paddling, amongst others (Roundup River Ranch). More than 1000 campers take part in visiting the Ranch annually to feel the experience.
Donors are also potential current and future customers of the organization. They include the Campfire Societies of Roundup River Ranch, who are comprised of special donor groups. The donors are fully committed to supporting and strengthening the organization. The donors of the organization include Founder’s Circle, Silver Spur Society, Wild West Society, Golden Horseshoe Society, Blazing Saddle Society, Ten Gallon Hat Society, and Wagon Wheel Society (Roundup River Ranch). The members of these societies are always welcomed to donate funds or other products that will support the organization. Any individual who is willing to donate becomes a customer the non-profit organization because the support cannot be underestimated.
