Week 2 Discussion Marketing
Follow the guidelines. APA format. Product that you have to write about is Kit Kat bars in USA. In USA it is produced by Hershey, not Nestle like in the rest of the world. Resources have to be found through the link provided in the uploaded file. Suggested search terms are provided.
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MKTG205-1202C-01 Principles of MarketingAssignment Name:Unit 2 Discussion BoardDeliverable Length:4-5 paragraphsDetails:Buyer behavior is at the core of marketing. All marketing programs need to begin with an understanding of why and how consumers buy what they do. If no one purchases a company’s product or service, it will quickly go out of business.Using the product/service you selected in Unit 1, complete the following:Describe the model of consumer buyer behavior. Providing a list of the steps or a graphic of the model is not adequate, as you must explain how the process works in the real world using your own words.Select one (1) of the four sets of factors influencing buyer behavior:CulturalSocialPersonalPsychologicalExplain how it affects the purchase process as it relates to the product/service you chose in Week 1. You must conduct outside research to support your argument.Objective:? Describe the function of marketing and demonstrate its importance to the overall success of the organization? Justify the importance of customer relations and customer satisfaction to marketers? Illustrate the environmental forces that effect marketing? Demonstrate investigative/research skills? Cite the elements of “customer-driven” marketing and the development of a marketing mix? Demonstrate information processing skillsIMPORTANT:Product to write about: Kit Kat BarsResources should be found through this link: http://ehis.ebscohost.com.proxy.cecybrary.com/ehost/search/basic?sid=124c6a6d-11b3-45a0-b245-45927bcaf0f5%40sessionmgr110&vid=1&hid=115http://ehis.ebscohost.com.proxy.cecybrary.com/ehost/search/basic?sid=124c6a6d-11b3-45a0-b245-45927bcaf0f5%40sessionmgr110&vid=1&hid=115Suggested search terms:”product” (product you selected) AND marketing”product” AND consumer behavior”product” AND target marketmarketing AND consumer behavior
MKTG205-1202C-01 Principles of MarketingAssignment Name:Unit 2 Discussion BoardDeliverable Length:4-5 paragraphsDetails:Buyer behavior is at the core of marketing. All marketing programs need to begin with an understanding of why and how consumers buy what they do. If no one purchases a company’s product or service, it will quickly go out of business.Using the product/service you selected in Unit 1, complete the following:Describe the model of consumer buyer behavior. Providing a list of the steps or a graphic of the model is not adequate, as you must explain how the process works in the real world using your own words.Select one (1) of the four sets of factors influencing buyer behavior:CulturalSocialPersonalPsychologicalExplain how it affects the purchase process as it relates to the product/service you chose in Week 1. You must conduct outside research to support your argument.Objective:? Describe the function of marketing and demonstrate its importance to the overall success of the organization? Justify the importance of customer relations and customer satisfaction to marketers? Illustrate the environmental forces that effect marketing? Demonstrate investigative/research skills? Cite the elements of “customer-driven” marketing and the development of a marketing mix? Demonstrate information processing skillsIMPORTANT:Product to write about: Kit Kat BarsResources should be found through this link: http://ehis.ebscohost.com.proxy.cecybrary.com/ehost/search/basic?sid=124c6a6d-11b3-45a0-b245-45927bcaf0f5%40sessionmgr110&vid=1&hid=115http://ehis.ebscohost.com.proxy.cecybrary.com/ehost/search/basic?sid=124c6a6d-11b3-45a0-b245-45927bcaf0f5%40sessionmgr110&vid=1&hid=115Suggested search terms:”product” (product you selected) AND marketing”product” AND consumer behavior”product” AND target marketmarketing AND consumer behavior
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