\ V;.C) s~ “,,& QUESTION ONE”P~~””‘v’- a) State and explain at least…

QUESTION ONE”P~~””‘v’-

a) State and explain at least five characteristics of effective market segmentation (5 marks)

b) Perception is one of the psychological factors affecting buyer behavior. Explain the perceptual processes that make people form differentperceptions. (6 marks).

c) With an aid of a well labeled diagram, explain five stages of a product life cycle. (7 marks)

d) Describe the market researchprocess (7 marks)

e) Explain any five factors that should be considered in choosing an advertising media.

( Smarks )

QUESTION TWO

a) Explain ways In which the economic environment affects the decisions of a marketing manager (10 marks)

In marketing research, a marketer requires data. Explain five sources of such