Select a small firm ‘START UP’ of your choice in the business to business or business to consumer sectors’ and present it as a case study in the form of a written report. Cover the nature of the business start-up, the objectives for the next five years, vision and mission set for the new venture. (800 words)Using the case study you have constructed from the above task as a vehicle for discussion and analysis and using appropriate evaluative frameworks demonstrate whether you consider whether MULTI-LEVEL MARKETING (sometimes called network marketing) is a particularly effective method for entrepreneurs entering markets abroad. Explain how entrepreneurs may be able to rapidly expand their business overseas by using the concept of multi-level marketing. (1,200 words)Total 2,000 words – 100% of the available marks for assignment 1 – present in report format)Learning Outcomes to be achieved: L1, L2, L3, L4, L5, L6 and L7 (see Learning Outcomes listed below).ASSIGNMENT 2 (2,000 words)Using the case study for the start-up company developed and discussed in assignment 1 critically explain and discuss the importance of QUALITATIVE sales forecasting to the entrepreneurial start-up firm in B2B or B2C markets. What methods can be used by the marketing firm to produce qualitative sales forecasts up to six months ahead of current time and what would be the use and value of such forecasts in a business start-up context? Use examples in your work (2,000 words)Total 2,000 words – 100% of the available marks for assignment 2 –present in report format)Learning Outcomes to be achieved: L1, L3, L4, L5, L6 and L7 (see Learning Outcomes listed below).Indicative Assessment Requirements for the Module;-There are two individual assignments (of 2,000 words each). Students’ are to submit in report format via Turnitin on or before the due time and date.Module Learning Outcomes to be Assessed:-Learning Outcomes for the module are coded L1 to L7 below.Upon successful completion of the module the students will be able to:L1. Identify and determine the driving forces in a new venture.L2. Analyse how successful entrepreneurs and investors create, find, and differentiate profitable and durable opportunities; in particular, how they tell these opportunities apart from just “other good ideas”.L3. Evaluate and determine how successful entrepreneurs and investors create and build value for themselves and others.L4. Identify and determine the necessary financial and non-financial resources available for new ventures; the criteria used to screen and evaluate proposals, their attractiveness and risk, and know how to obtain start-up and early growth capital.L5. Determine the critical tasks to be accomplished, the hurdles to be overcome during start-up and early growth, and what has to happen to ensure success.L6. Apply the opportunity screening criteria to actual start-up ideas, and subsequently develop a business plan suitable for presentation to investors and industry participants.L7. Develop and analyse integrated financial projections for a start-up venture
