1|P a g eTLH251 Assessment Research Methods for the Service SectorAssessment 1 Canvas & JIRA Deadline: Tuesday 11 May 2021 at 14:00Assessment 2 Canvas & JIRA Deadline: Tuesday 18 May 2021 at 14:00Learning outcomesUpon successful completion of this module, students will have demonstrated Knowledge1. An understanding of ethnographic methods.2. Anunderstandingofsurveymethods.3.Anunderstandingofinterviewmethods4. An understanding of visual methodologiesSkills5. The ability to communicate concepts and analysis in written form6. The ability to work as part of a small group7. Theabilitytoconductmethodsofqualitativeandquantitativedataanalysisfortourismandleisure marketing8. The ability to design a research proposal2|P a g eContent synopsisPrinciples of research design and fieldwork; preparation for fieldwork; the health and safety implications ofworking in the field; the philosophical underpinnings of quantitative and qualitative methods; participantobservation and ethnographic method; interviewing and focus groups; group interviews and focus groups;positionality, situated knowledges and reflexivity; situating knowledges and subject positions; reflexiveresearch practice; qualitative data analysis; grounded theory; software packages for qualitative andquantitative analysis; questionnaire surveys; statistical principles, concepts and terminology; descriptive andinferential statistics; parametric and non- parametric statistics; correlation and regression; visual researchmethods, semiotics and iconography; the politics of representation; the analysis of visual materials; theiconographyoftourist landscapes; photographic and video research methods; discourse, textual and contentanalysis; working with archival materials; conceptualising the archive; accessing the field/archive; writing upresearch; some guidance and advice on issues to consider in the presentation of research materials;representing research respondents / subjects; scientific and social scientific styles of writing; Progress filesand personal development planning.AssessmentAssessment 1: Portfolio: QualitativeIndividualportfolio,assessinglearningoutcomes1,3–8&contributing50%ofmodulemarksThe qualitative portfolio isto consistoffiveindividual items. A hand out foreach item willbe distributed in class.The five items are:An Interview ChecklistParticipant ObservationA Visual Methodologies PracticalA Coded Interview TranscriptMajor ProjectProposalAssessment 1 Canvas & JIRA Deadline: 11 May 20213|P a g eAssessment 2: Portfolio: QuantitativeIndividualportfolio,assessinglearningoutcomes2,5,6,7&contributing50%ofmodulemarksThe quantitative portfolio is based around analysing and producing statistics on a data set. It will consist of threeitems. A portfolio guide will be issued to you in class. The items you must include in your portfolio are:The design of a QuestionnaireStatistical testing: Descriptive analysisStatistical Testing: Chi Square TestAssessment 2 Canvas & JIRA Deadline: 18 May 2021It is important to adhere to the prescribed word count limit to avoid any penalties. Your word count excludestableoftitlepage,tableofcontent,anyappendicesandreferencelist/bibliography.Theword count must be stated at thebottom of your title page.Please note falsifying the word count is classed as an academic misconduct.WORD COUNT PENALTIES Exceeds limit by up to 10%No penalty – tolerance band (see below)Exceeds limit by 10.1-20%-5 percentage pointsExceeds limit by 20.1-30%-10 percentage pointsExceeds limit by 30.1-40%-15 percentage pointsExceeds limit by 40.1-50%-20 percentage pointsExceeds limit by more than 50%Mark of zero ForfurtherinformationseeAQH-F14PolicyonPenaltiesforExceedingthePrescribedWord Limit foran assignment https://goo.gl/ckLmDZ.4|P a g ePresentationYoumustuseTimesNewRomanpoint12anddoublelinespaceyouressays.Neverunderestimate thedifference good presentation makes and always proof read your essay.Assessment RegulationsFor further information regarding Assessment Regulations, extenuating circumstances or extensions andacademicintegrity,pleaserefertoyourProgrammeHandbookontheUniversityofSunderland in London information pageon Canvas.Reading ListPleaseaccessyourreadinglistfromthelibrarywebsite.Toaccessit,pleasegotohttps://moduleresources.sunderland.ac.uk/andsearchforyourmodule.Submission guidelinesThere are currently two steps that you need to follow to ensure that you successfully submit your work for marking.Your submission links will become available approximately 3 weeks prior to your submission deadline, along withdetailed instructions on how to submit your assignment, but in the meantime please feel free to also watch thisAssignmentSubmissionInstructionsvideo.GradingYou will be marked in accordance to the University of Sunderland assessment criteria attached below. Theassessment criteria covers; Relevance, Knowledge, Analysis, Argument and Structure, Critical Evaluation,Presentation, Reference to Literature.5|P a g eAssessment Criteria CategoriesGradeRelevanceKnowledgeAnalysisArgument andStructureCritical EvaluationPresentationReference to LiteraturePass86 –Theworkexaminedisexemplaryandprovidesclearevidenceofacompletegraspoftheknowledge,understandingandskillsappropriatetotheLevel100%ofthequalification. ThereisalsoampleexcellentevidenceshowingthatallthelearningoutcomesandresponsibilitiesappropriatetothatLevelarefullysatisfied.Atthislevelitisexpectedthattheworkwillbeexemplaryinallthecategoriescitedabove.Itwilldemonstrateaparticularly compellingevaluation, originality, and elegance of argument, interpretation or discourse.76-85%Theworkexaminedisoutstandinganddemonstratescomprehensiveknowledge,understandingandskillsappropriatetotheLevelofthequalification. Thereisalsoexcellentevidenceshowingthatallthelearningoutcomesandresponsibilitiesappropriatetothatlevelarefullysatisfied.Atthislevelit isexpectedthattheworkwillbeoutstandinginthemajorityofthecategory ascitedaboveorbydemonstrating particularly compellingevaluation and elegance of argument, interpretation or discourse.Theworkexaminedisexcellentandisevidenceofcomprehensiveknowledge,understandingandskillsappropriatetotheLevelofthequalification.70 –Thereisalsoexcellent evidence showingthatallthelearningoutcomes andresponsibilities appropriate tothat levelare satisfied Atthislevelitis75%expected thatthe workwillbe excellent inthe majority ofthe categories cited above or by demonstrating particularly compelling evaluation andelegance of argument, interpretation or discourse.Directly relevantA substantialGood analysis,Generally coherent andMay contain someWell written,Criticalappraisalofup-60 –to theknowledge ofclear andlogically structured,distinctive orwith standardto-date and/or69%requirements ofrelevantorderlyusing an appropriateindependentspelling andappropriate literature.the assessmentmaterial,mode of argumentthinking;maybegingrammar, in aRecognition ofshowing a clearand/or theoreticalto formulate anreadable styledifferent perspectives.graspofthemes,mode(s)independentVery good use of 6|P a g e questions andposition in relationwith acceptablesourcematerial. Usesissues thereinto theory and/orformata range of sourcespractice.Some attemptAdequateSome analyticalSome attempt toSound work whichCompetentlyUses a variety of50 –to address theknowledge of atreatment, butconstruct a coherentexpresses awritten, withliterature which59%requirements offair range ofmay be proneargument, but maycoherent positiononly minor lapsesincludes some recentthe assessment:relevantto description,sufferlossoffocusandonlyinbroadtermsfrom standardtexts and/ormay drift awaymaterial, withor to narrative,consistency,withissuesand in uncriticalgrammar, withappropriate literature,from this in lessintermittentwhich lacksat stake stated onlyconformity to oneacceptablethough not necessarilyfocusedevidence of anclear analyticalvaguely,ortheoreticalor more standardformatincluding a substantivepassagesappreciation ofpurposemode(s) couched inviews of the topicamount beyond libraryits significancesimplistic termstexts. Competentuseof source material.40–49%Somecorrelation withBasicunderstanding ofLargelydescriptive orAbasicargumentisevident, but mainlySomeevidenceofaview starting to beA simple basicstyle but withSome up-to-dateand/or appropriatethethe subject butnarrative, withsupported by assertionformed but mainlysignificantliterature used. Goesrequirements ofaddressing alittle evidenceand there may be aderivative.deficiencies inbeyond the materialthe assessmentlimited range ofof analysislack of clarity andexpression ortutor has provided.but there is amaterialcoherenceformat that mayLimiteduseofsourcessignificantdegree ofpose obstaclesfor the readerto support a point.Weak use of sourceirrelevancematerial. 7|P a g e Fail35–39%Relevance to therequirements ofthe assessmentmay be veryintermittent, andmay be reducedto its vaguest andleast challengingtermsA limitedunderstanding of anarrow range ofmaterialHeavydependence ondescription,and/or onparaphrase, iscommonLittle evidence ofcoherent argument:lacks development andmay be repetitive orthinAlmost whollyderivative: thewriter’scontribution rarelygoes beyondsimplifyingparaphraseNumerousdeficiencies inexpression andpresentation; thewriter may achieveclarity (if at all)only by using asimplistic orrepetitiousstyleBarelyadequateuseofliterature. Over relianceon material provided bythe tutor.The evidence provided shows that the majority of the learning outcomes and responsibilities appropriate to that Level are satisfied.30–34%The work examined provides insufficient evidence of the knowledge, understanding and skills appropriate to the Level of the qualification. Theevidenceprovidedshowsthatsomeofthelearningoutcomesandresponsibilities appropriatetothatLevelaresatisfied. Theworkwillbeweakin some of theindicators.15-29%The workexamined is unacceptable and provides little evidence of the knowledge, understanding and skillsappropriate to the Level ofthe qualification. TheevidenceshowsthatfewofthelearningoutcomesandresponsibilitiesappropriatetothatLevelaresatisfied.Theworkwillbeweak in several of the indicators.0-14%The workexamined is unacceptable and provides almost no evidence of the knowledge, understanding and skills appropriate to the Level of thequalification. TheevidencefailstoshowthatanyofthelearningoutcomesandresponsibilitiesappropriatetothatLevelaresatisfied.Theworkwill be weak in themajority or all of the indicators.
