Strategy development
Subject: Competitive Strategy
Strategy development
Marks: 20
- Written Report – Word limit: 2,000 words (±10%)
Use the Theory relating to Adaptation, Aggregation and Arbitrage to explain how companies from the following industries have used this theory for the pursuit of their businesses:
- Airline industry
- Education industry
- Hospitality industry
- Professional services industry
- Book publishing industry
Students should choose 2 industries from the list above and 2 companies in each industry (4 companies in total).
Suggested Structure:
- Introduction
- Body: a paragraph heading for each of Adaptation, Aggregation and Arbitrage containing discussion of ideas using your research outcomes of the 4 companies studied. OR you can focus on the industry-level analysis using the 4 companies researched. How has each industry been pursuing some or all the elements of the ‘AAA’ framework? Use the table below as a guide.
| Industry 1 (Companies A, B) | Industry 2 (Companies C, D) | ||||
|
- Conclusion
You do not need to define the concepts. Descriptive material has negligible value and should be avoided. We are seeking analysis, discussion and recommendation, enriched by ideas found in journal articles. In business you will be expected to produce short well-argued reports. This is where you demonstrate that skill. All ideas in the report must be referenced using Harvard Referencing (in-text citations and full references at the back).
Assessment Criteria:
- Demonstrated knowledge of the Model ‘AAA’ ( /8)
- Capacity to apply this model to the companies/industries of your choice ( /5)
- The quality of the discussion and evaluation of the issues identified ( /3)
- The analysis and integration of ideas from journal articles and research materials ( /3)
- (Written Report) The correct use of Harvard Referencing throughout the report (the source of all
ideas must be identified)
