American College of Dubai
Executive Summary
Introduction of Subject Matter
This report provides an analysis and specific evaluation pertaining to the current management climate at the Uber Company in Part I and Part II. Covered herein in Part I is a discussion on the challenge of managing people within organizations, within an understanding of the context involved. Understanding people, in terms of social perceptions and managerial protocols of group behavior give insight into the way Uber functions. According to Uber founders and CEO, Travis Kalanick, “every problem has a solution,” and feels so passionate about entrepreneurial enterprises that he has invested in other startups for people (UBER, 2015). The Uber Company is viewed as a forward-thinking and future-oriented business of sustaining a transportation network, having an American-International foundation with its headquarters in San Francisco, California.
Therefore, the Uber Company has a distinct multinational context of its macro-development practices in business management. The basic core of the Uber Company is to maximize interacting with the trends and ways in which the world literally moves, in terms of transportation delivery systems. In a borrowed concept from other management scholars, Gilbert and Behnam (2009) argue that “One of the central questions in strategic management research is how to ensure the long-term survival of the firm by outperforming its competitors.” Obviously then, this idea helps to begin to demonstrate key linkages between key theoretical concepts, thus supporting hypotheses showing the importance of corporate culture, and managing individual differences.
