Technology is progressing every day. Technology has also impacted on the daily lives of the people. Not only it saves time in doing different things, but in many ways it shapes out attitudes and behaviors too. In particular, electronic Media, TV has been affecting the life, culture, values, practices and attitudes of all the generations. So the impact of TV has been one such technology that has impacted lives of many people.
Children are seen as the future of any nation or country. They are always quite innocent and get influenced quite easily. They are facing the real threats because of the media and the technology in the field of mass communication. Children’s behavior and the change in their attitudes is actually the main reason behind the study of the TV and its role in the character building of the new generation (Rapaczynski et.al, 1982). So, there is a need to understand the fact that media is a source of awareness as well as a medium to bring changes in the behaviors accordingly.
Further, there are many people who think that the TV and other electronic media have negative impacts. Therefore, they make some stereotypical views about TV with which children have to suffer. Stereotype thoughts are defined as fake ideas that appear in minds of the people. Fake here implies that it is interpreted by the people in some specific matter. Moreover, Lustig and Koester and stated in “Culture Stereotypes in Media” (2011), stereotype effect is the simplified form of the information that human achieve from the environment. These forms are achieved by the identification of the characteristics belonging to certain categories of persons and events. Furthermore, some traits, characteristics and attitudes once experienced through the media are assumed to be present in all events and individuals. Current information that may disregard the stereotypical views based on past events is not considered and only the past experiences are preferred. Hence the images about a certain event and persons are typically considered from the past as the final for making a stereotypical view (Culture Stereotypes in Media, 2011).
Hence in the paper, we will talk about the children and the impacts of stereotypes that affect the children in the modern times. Further, we will talk about the cultural effects that are due to the television and the modern means of the mass communication.
