Risk, Communication, Crisis Stages

Define the terms crisis and risk. Explain how risk communications differ from crisis communications? Your response should be at least 250 words in length.

2.Discuss Fink’s four stages of a crisis by describing what happened at each stage of a crisis that has been in the public eye recently or a crisis that has happened in your organization. Describe how an organization should communicate at each stage of a crisis. Your response should be at least 250 words in length

3.Describe Berlo’s generic steps for verbal and written communication. In light of those steps, provide examples of what both senders and receivers can do to ensure the risk and crisis communication process is successful. Your response should be at least 250 words in length.

4.Describe the principles of the Crisis and Emergency Risk Communication (CERC) Model. Relate the CERC principles to the stages of a crisis by discussing how the CERC principles can have an impact during the Chronic stage of a crisis. Your response should be at least 250 words in length.