CASE STUDY – 2020-27Melton Men’s SalonMelton Men’s Salon provides a range of basic personal grooming options. Fast hair, shavingand nail treatments are available for customers from Melton and outlying areas. Melton Men’sSalon provides services to future customers and current customers. Melton Men’s Salon is allabout fast service. Hair appointments offered include a cut and blow wave only (colouring etcis not offered). Shaving treatments include full shave, moustache, or beard. Nail treatmentsinclude manicures or pedicures. Melton Men’s Salon has been newly renovated withspecialist rooms for shaving and nail treatments. Social networkers rave about the quality ofservice, cleanliness of the salon and the friendly professional staff.Current customers can select a combination treatment. This deal combines hair, shaving andnail treatments as a combination deal at a 12% discounted rate. Both current and futurecustomers can request individual services at standard rates. The combination deal includeshair treatment, facial shaving and a manicure or pedicure. The combination treatment takes abarber 2 hr and 15 minutes to administer. Individual services take 45 minutes for a hairtreatment, 35 minutes for shaving and 50 minutes for nail treatments.Upon arrival all customers are requested by reception staff to sign-in, confirm their name andphone number. They must also wash their hands in the antiseptic hand sanitiser provided. Thistakes around 5 minutes. Future customers are requested by reception staff to arrive around 20minutes early to allow time to complete a confidential customer contact details form and aphoto and story release form which allows reception staff to upload photos and customerstories to social networking sites. Current customers are asked to provide any updates to theirhome address and email address. The future customer information is entered into a secureonline database by reception staff. At the end of each appointment the barber enters details oftreatments onto the customer’s electronic record, this takes the barber around 10 minutes.Setting up a future customer record takes the receptionist around 20 minutes. Reception staffupload photos and stories from all consenting customers, and reply to any posts on all socialnetwork sites every evening prior to closing time, this takes 55 minutes,Care products are also offered for sale in product combinations. The hair combinationcontains shampoo, conditioner, and hair oil. The shaving combination contains a cleanser,shaving cream and razer. These are offered at standard rates to future customers and an 8%discount is offered to current customers.On check-out reception staff provide all customers with a copy of the salon’s latest brochureand current customers also receive a show bag of personal care give-aways. Each customer isasked to pay their fees in full. A discount of 7% on any hair, shaving or nail treatment is givento current customers with health care cards or pensioner cards. The discount check usuallytakes around 5 minutes for each appointment. All customers are invited to book in for theirnext appointment. This takes around 5 minutes. Fees for hair, shaving and nail treatments areas follows: RateHairSkinNailCombination dealDiscount 12% (current customers)$45.00$45.00$54.00Health care/pensioner 9% (current customer)$42.50$42.50$51.00Individual servicesStandard (all customers)$50.00$50.00$60.00Health care/pensioner 7%$47.50$47.50$57.00ProductcombinationsStandard (future customers)$60.00$80.00Discount 8% (current customers)$56.40$75.20
