Professors comments on first draft The five points were somewhat vague though, everybody wants to sell to new segments, or expand their existing segment etc. Was it possible to have concrete metrics in goals? Building a good reputation, you should have phrased this as to be positioned as this and this in a positive sense. Assignment: develop a two-page profile of the business or project they have chosen as the focus of their business plan. The profile should describe the business or project in a manner that clearly illustrates the students’ understanding of the business or purpose and clearly identifies 5 goals that this marketing plan will help the business achieve. The plan should focus on market availability, financial viability and business sustainability.
