Module Title: Procurement and Quality ManagementModule Code: MMN224934Academic Session: Trimester B, 2020/21Assessment: Coursework 2 (50%)Remit:Read the case study below (Consumer Goods Ltd) and write a short essay (500-600words) to THREE of the FOUR questions (you must answer question in section one).Section One: Compulsory Question(1) Discuss the potential benefits and challenges of using benchmarking orbusiness process reengineering to address the issues faced by ConsumerGoods Ltd. Your answer should make reference to the role of bothtechniques, and provide examples from CGL of the business performanceissues that are most suitable for each technique.Section Two: Answer two from three questions:(2) Evaluate the role ISO accreditation standards and guidelines could play inmanaging procurement within Consumer Goods Ltd in line with the company’scorporate strategy. You should refer to the ISO standards that are mostappropriate for the company.(3) Critically discuss the extent to which Consumer Goods Ltd may find theadoption of a balanced scorecard (BSC) approach helpful in meeting boththeir operational challenges and the delivery of their corporate citizenshipstrategy.(4) In relation to Consumer Goods Ltd, assess the value of the organisationadopting a business excellence framework to help manage the transformationof the business to deliver the required improvements in performance from amulti-stakeholder perspective.Further Information:Submissions should include a completed ‘front sheet’ and plagiarism declarationsheet, both of which are available under the Assessment Tab on GCU Learn.A single reference list should be provided for the coursework submission, andreference citations for academic work should be cited using the Harvard System.You do not need to reference the case study material.The following module learning outcomes are covered by this assessment: Critically evaluate and distinguish between quality standards, performancemeasurement frameworks and improvement systems, business excellencemodels and approaches towards the enhancement of operating systems anddemonstrate knowledge of effective strategies and leadership required forbusiness excellence. Demonstrate a critical understanding of key concepts, practices, frameworksand techniques for continuous improvement including the distinction betweencontinuous and breakthrough improvement.Submission Date:One electronic/soft copy must be submitted via GCU Learn no later than 4pm on 13thMay 2021. Unless an extension has been granted by the module leader, studentshanding in the coursework beyond the deadline will not be marked and a ‘Fail at Firstattempt’ will be recorded.Marking CriteriaMarks will be awarded for each essay using the following marking criteria: Depth and breadth of understanding of relevant academic concepts,theories and academic literature relevant to the question (50 marks) Critical analysis/application of the topic in relation to the case study (30marks) Clear and logical conclusion to each essay question (15 marks) Presentation, including referencing. (5 marks)[Note: an executive summary/abstract, contents page or introduction is NOTrequired]Case Study: Consumer Goods Limited.Consumer Goods Ltd. (CGL) is one ofthe world’s largest consumer goodsfirms, with well- known brands ofdetergent, toothpaste, and disposablenappies (diapers). CGL is organisedaround five business sectors: laundryand cleaning, paper goods, beautycare, food and beverages, and healthcare. To the management of CGL, thismakes a lot of sense. Dividing such alarge organization along product lines allows each business sector to developproduct, pricing, and promotion policies, as well as supply chain strategies, whichare independent of one another.However, to the distributors and retailers who are CGL’s direct customers, the viewis quite different. Each of these customers has to deal with five separate billing andlogistics processes—one for each business sector (Figure 1).Figure 1:Business StructureThe business structure means that the customer is not only forced to use fivedifferent billing processes, five different sets of terms and conditions but they alsohave no opportunity to get volume price discounts based on their overall volume ofbusiness with CGL. Each business sector uses its own logistics processes, whichresults in small, uncoordinated shipments and what the customers believe areinflated transportation costs compared to the competitors of CGL.This structure creates a wide range of problems: CGL does not allow customers to purchase all CGL brands together fordelivery on the same truck. Some customers might go several days without receiving an order, only tohave several trucks with CGL orders arrive at the receiving dock at the sametime on the same morning. Different product categories are shipped on different trucks with differentinvoices. The trade promotions process is so complex that more than 27,000 orders amonth require manual corrections. The separate pricing and promotion policies, coupled with non-coordinatedmanagement of logistics activities across the five business sectors, resultingin as many as nine prices per item and order quantities of less-than-fulltruckload.Additionally, CGL has a corporate strategy whichis committed to providing consumer quality andvalue, not just in the short term but forgenerations to come. CGL recognise that toachieve these objectives they need to work withsupply chain partners who share CGL’sstandards in respect of corporate citizenshipwhich include diversity, the environment andsustainability. CGL, however, recognise that ithas difficulties in communicating and monitoringcorporate citizenship performance in respect ofthe suppliers with whom they work. CGL hasalso recently noted an increase in investorenquiries relating to the company’s corporatecitizenship performance.As a general guide, the following criteria will be used as a basis for marking the various sections ofeach question answered. Coursework 2 carries an overall weighting of 50% of the module assessment:1. Depth and breadth of understanding of relevant academic concepts, theories and academic literature relevant to thequestion. (50 marks) 70%60-69%50-59%40-50%
