Practical and Written Assessment: Creating the Big Data Strategy
Task Description
You are to write a report on how Big Data can be used in Decision making. Select a Big Data use case/ case study and your task includes to define the technology stack and required data and analytics architecture including the Master Data Management (MDM), ETL/ELT/data enrichment, data warehousing, BI, and advanced analytics requirements necessary to support the Customer Intimacy business strategy. Your report should address:
- Why Big Data intelligence is important?
- How do Big Data management helps in IT Process management?
- How structured and unstructured data can be merged for decision making?
- What role social media plays in organisations decision making?
- Your report should consist of 3000 words and use 5 scholarly articles.
Some of the Big Data Use Cases can be found at http://www.slideshare.net/Dell/big-data-use-cases-36019892
Return Date to Students
Exam Week Friday (19-Jun-2015)
Weighting
40%
Assessment Criteria
Assessment marking criteria:
- Introduction 15%
- Organisation 20%
- Quality of Information 25%
- Grammar Usage 15%
- References used 10%
- Conclusion 15%
