THE FOLLWING LINK EDUCATIONLINK IS THE COMPANY THAT I CHOSE https://geteducation.link/ WHERE CAN GET DATA O THE INDUSTRY https://my-ibisworld-com.torrens.idm.oclc.org/au/en/industry/p/industry-at-a-glance Executive Summary In this report, Education link is analysed for its popular all in one software services. This service is used by the biggest students’agencies and education provider in the world and was created to handle everything needed by the international students’ agenciesand education provider. The background of this company and situation analysis is done. The macro and micro environment are explored for ascertaining the situation in which it is operating. Further, the market for this product is segmented to understand the different needs and preferences of the consumers. In addition to this the trends in marketing and future growth factors and buying behaviour of the consumers are also explored. Table of Contents 1.Background of the company3 1.1.History3 1.2.Mission`3 1.3.Brand3 1.4.Products and Services 4 2.Situational analysis4 2.1.Macro-environment4 2.2.Market5 2.3.Competition7 2.4.Customers7 3.Marketing segmentation7 4.Relationships in the industry8 5.Buying behaviour in this industry9 6.Conclusion9 7.References10 1. Background of the company EducationLink is all one education software that has everything the international educational agencies and education providers need to run their business no matterthe size, from small companies to large enterprises. 1.1 History Its started with an idea to create the definitive international education ecosystem. It was founded in Sydney, Australia. Education link was a one man company for few months, and from there they have grown their team, diversified their product portfolio and now they are closer to achieve their original vision. 1.2 Mission The company believe in helping the international education industry to move forward by making sure everyone has the information, tolls and support to provide a great experience for every international student. 1.3 Brand It took thousands of hours, hundreds of weeks, countless meeting to get where the company is today. The company is used by biggest agencies and institution providers in the world. 1.4 Products and Services EducationLink is all in one software, it provideseverything needed by an international student agency and education provider. It helps the companies run the business in an easy and practical way, from small companies to targe enterprises. Following are the features of this services: • It is a CRM and agency management that allow the agencies or education provider to have all the leadin one place, save departure and visa expiring dates, store all the documents and sync all emails. • It generates quotes, automate follow ups and let the students own their application. • It allows agencies to search almost 50K courses in more than 3 K college and universities and guidethe student though the course enrolment process, insurance and accommodation booking. • It tracks the agency commission, student payments, create all invoices and control bonuses from one place. This platform is an education software and agency management system, which help to run the business in a better way from the student management system to accounting and commission. And it offers to the international education industry. EducationLink help their customer to set up the software, give training and their expert team provide 24/7 support to their customer. In addition, the software allows companies integrate different tools such Mailchip, Xero, Gmail and others platform that are fundamental for business success. 2. Situational analysis 2.1 Macro-enviroment Following is the PEST analysis for this company and this tool the macro environment of the company is assessed as suggested by Rastogi, & Trivedi, (2016). This analysis stands for political, economic, social, and technological factors. Each of these categories identifies forces that affect every business (Kotler et. Al. 2012, p. 172; Hutt & Speh,2012, p.42) Economic, The Education sector in Australia has undergone significant reform over the past years. The division revenue is expected to decline at an annualised 0.2% over the five years through 2020-21, to $134.1 billion. This includes an expected decline of 1.9% in the current year. As a result of the expected decline in international enrolments associated with the outbreak of the COVID-19 outbreak. The Education and Training division is forecast to recover over the next five years, supported by the projected recovery of the Australian economy. Increased funding for schools from the Quality Schools package will likely boost division revenue and lift enrolments in government schools over the period. Division revenue is projected to grow at an annualised 3.2% over the five years through 2025-26, to $157.1 billion. However, this forecast is reliant on the travel restrictions implemented as a result of the COVID-19 outbreak being relaxed in mid 2021. Even though Australia is facing a difficult moment in the International education sector, there are opportunity for grown of the business. The cost of studies is low for international students as compared to others years As many students are doing many changes on their studies the education agency and school providers need to be prepare and organise with their systems and data. Technological Factors, The automation in this industry has increased because of the innovation in technology. Because the Covid situation many students have to do all their visa and studies process online and students’ agencies need to have access to new systems and platform. This has resulted in increase in productivity and efficiency. Further, the technology has aided in marketing the product effectively across the globe with the tools of social media like Facebook and Instagram. Political and Legal Factors – Now the Educationindustry in Australia has been faced the worth moment due to the Covid pandemic. New government regulation has been created that affect the probability of a business being successful and profitable in the education sector. Social Responsibility,These services are used by international student agency located in Australia or any county of the world. It is designed to help the agencies and the education providers to offer better services to international students and have a better manage of the company. 2.0 Market Australia’s international education industry has grown enormously in recent decades. The industry is now Australia’s fourth largest exporter behind coal, tourism and iron ore. The Australian Services Roundtable demonstrated the importance of education exports, stating: The Chinese students studying in Australia are worth more in education services export earnings than all of Australia’s wheat exports to China. In 1991-92 education exports were worth about $1.2 billion to the Australian economy. In 2005-06 exports were worth $10 billion. Growth has been impressive in the past five years with education exports doubling in size—an annual growth rate of 15.3 per cent (see figure 5.1 below). In 2006 there were 383,818 international students enrolled with Australian institutions. Of these, 172,297 were enrolled in higher education courses, 83,685 in vocational and technical education (VTE) courses, 24,717 in schools, and 77,468 in English language courses. EducationLink manage full business lifecycle from sales, pipeline, project managment, invoicing, reports. Its target marketare students agencies like Hello Australia, Welcome Students, VETA, EMSA, Educonecting, SolEducation and esucation providers like Torrens University, Elsis, ILSC, EC, Langports, etc. 2.3 Competition There are many small and medium sized companies in this industry. Major companies in the market include the following companies which are also operating at the global level: • Adviser • Terradotta 2.4 Customer 2.4 Customers – Description of current or target customer base, i.e. an analysis of wants and needs. 3.0 Market Segmentation Define segments, based on existing and potential customers. Identify the target market for this particular product/service. The basis for segmentation could be based on: geography, company size, digital media or the use of specific technology, various products, or brands.
