Presented is the cautious strategic analysis of newly born bank in the UK. Factual research suggests that UK owns the largest banking industry in the world and federal measures of the company highly support businesses in the country with lesser intervention. Secondly, economic and social factors are providing evidence of promising growth in the businesses in UK. Further, competitive landscape suggests that rivalry is high in the industry that is attributed to industry size as well as competitive pressures in terms of suppliers and buyer are comparatively higher.
The internal analysis highlighted the distinctive capabilities of the firm that are providing the firm a competitive edge over the market. Furthermore, SWOT elements indicate the measures that can be exploited by growth strategy. Aligning with the said developments, business level growth strategies utilizing generic matrix are proposed in the paper. Afterward, assessing on SAFe criteria viable strategic alternative is recommended. The proposed alternatives include market development and concentrated growth as both are well-aligned with the current status of business and philosophy of growth. Finally, the paper is bagged with concluding remarks.
