Assignment Brief Academic Year 2020-2021 Module Code andTitle:MG413Data insightsModule Leader:Dr Jones MordiAssignment No.and Type:CW2-PresentationAssessmentWeighting:70%Submission Date:In-class Presentation:Week commencing24/05/2021Submission via VLE at14.00 on 01st June 2021Target FeedbackDate:3 weeks after submissiondeadline Note: Group member’s names and BNU IDs must be provided on the cover page. Each member of thegroup must submit the same document/file from their personal LSST Connect account. Grade andfeedback will not be allocated for any non-submissions from the group members. Assignment TaskPrepare and deliver a 15-minute presentation and supporting evidence based upon Part 2 of the module.This should cover the following tasks:1. What is the role of quantitative research in modern marketing research and data analysis, withspecific emphasis on questionnaire design – with examples of good practice taken from coursework2. What is the role of qualitative research in modern marketing research and data analysis, withspecific emphasis on discussion guide design and use – with examples of good practice takenfrom course work3. Set out what correlation and regression is and how it is used , with examples taken from coursework4. Set out what time series is and how it is used , with examples taken from course work.5. Provide a critique of issues surrounding the analysis techniques in 3 and 4, with specific referenceto Big Data and its use in modern business decision making6. From course material and wider authenticated study set out how data could be collected andused more effectively to make more informed business decisions.You should submit your slide deck, in a suitable format , supporting documentation and work diary,the latter should set out which members of the group were responsible for which part of the workQuality Assurance RecordInternal approval: Paul Fowler Jan 2021External approval: Name, date Task requirements This is a group presentation. Please keep a record of group work meetings, including attendance and work allocation v workdone to the required standard. This should be submitted with the final report and slides. Use GoogleDocs to do this. Presentations will take place in a pre-arranged timeslot during normal tuition hours for this module.Failure to attend or failure to be punctual (without good reason) will be treated as a non-submission. Presentations will be timed You will receive verbal feedback immediately after your presentation so you may want to have apen and paper to hand to record some of this feedback You should use this feedback to make alteration to your final BB submission You will NOT be provided with your grade at this time but via VLE within a three-week period.Referencing and research requirementsPlease reference your work according to the Harvard style as defined in Cite Them Right Online(http://www.citethemrightonline.com). This information is also available in book form: Pears, R. andShields, G. (2016) Cite them right: the essential reference guide. 10th ed. Basingstoke: PalgraveMacmillan. Copies are available via the university library.You are expected to provide at least three references to support your presentation.How your work will be assessedYour work will be assessed on the extent to which it demonstrates your achievement of the statedlearning outcomes for this assignment (see above) and against other key criteria, as defined in theUniversity’s institutional grading descriptors. This assignment will be marked according to the gradingdescriptors for Level 4.This being a group presentation you will be receiving a mark for the performance of the group (this mostlyrelates to the structure and the content of your presentation).Each member of the group will be questioned on the section of the presentation they have given.Individual marks will be adjusted based upon whether their individual contribution of the knowledge andunderstanding of their task and its link to whole project is appropriate for this level of study. This assignment has been designed to provide you with an opportunity to demonstrate yourachievement of the following module learning outcomes:Plan, implement and critique a programme of research.LO 2Analyse and present information to support decision makingLO 3Apply various analytical tools and techniques to gain insight into a specific research issue. Submission detailsThis assignment should be submitted electronically.Please use the relevant Turnitin submission point in the Submit your work area in your VLE moduleshell.Please ensure that your work has been saved in an appropriate file format. Turnitin will only accept thefollowing file types: Microsoft Word and PDF. You are advised to change the PPT to PDF beforesubmission. Your file must also contain at least 20 words of text, consist of fewer than 400 pages and beless than 20MB in size.You can submit your work as many times as you like before the submission date. If you do submit yourwork more than once, your earlier submission will be replaced by the most recent version.Once you have submitted your work, you will receive a digital receipt as proof of submission, which willbe sent to your forwarded e-mail address (provided you have set this up). Please keep this receipt forfuture reference, along with the original electronic copy of your assignment. You are reminded of the University’s regulations on academic misconduct, which can be viewedon the University website: https://bucks.ac.uk/ data/assets/pdf_file/0024/9546/AcademicMisconduct-Policy.pdf. In submitting your assignment, you are acknowledging that you have readand understood these regulations.Submission date and timeThis assignment should be submitted before 14:00 UK time on the set date of submission.Work that is submitted up to 10 working days beyond the submission date will be accepted as a latesubmission. Late submissions will be marked, and the actual mark recorded but will be capped at thepass mark (typically 40%), provided that the work is of a passing standard. Work submitted after thisperiod will not be marked and will be treated as a non-submission.Feedback and marks for this assignment will be available three weeks after the day of the submission.
