Can Merck gain and sustain a competitive advantage in the pharmaceutical industry? Why or why not? (Support answer with specific examples of capabilities, resources or activities). 2. Can open innovation help Merck meet the needs of its customers in creative and cost effective ways and bring value to the shareholders? Discuss. Question1 and 2 should be on seperate pages. Total pages 2 Directions for the write up: The case write-ups should succinctly address the bold-faced study questions assigned for each case (given above).
