aston instituteCNRPL Application HB402 Marketing Essentials Recognition of Prior Learning (RPL) Application HB402 Marketing Essentials Mapping of Learner’s Achievements towards the Required Learning Outcomes Check with the BTEC Programme Specifications for detailed description.For courses taken from other colleges or other programmes of Aston Institute, describe what you have learned and achieved, and compared these with the requirements of the Unit Learning Outcomes. RPL may be accepted through certified working experience (such as log book signed by your supervisor) in relevant industry positions.Attach Course Outlines, Lesson Plans, Sample Assessments, and Records of Past Working Experience if appropriate. Learning OutcomeCompetencies Knowledge or Skills (1)Description of your achievements (2)Documentary Evidences (3)LO1 Explain the role of marketing and how it interrelates with other functional units of an organisationDefinitions and the marketing concept: Definitions of marketing and the nature of marketing.The development of the marketing concept, including current and future trends. How the external environment influences and impacts upon marketing activity.The role of marketing: The structure and operations of marketing departments.Overview of marketing processes that include analysis, strategic planning and the marketing mix.The different roles of marketing within both a B2C and B2B context.The interrelationships of functional units: Marketing as a business function.The different roles of business units and the interrelationships between these functional units and marketing.LO2Compare ways in which organisations use elements of the marketing mix (7Ps) to achieve overall business objectivesThe 7Ps marketing mix: Product: Differences between products and services, importance of brands, product developmentPrice: Pricing context, pricing strategies and tactics.Place: Channel management, supply chain management and logistics.Promotion: Integrated communication mix and promotional tools.People: The different roles of ‘people’ in marketing, including customer interfacing and support personnel. The different skills, attitudes and behavior of people delivering the product or service to customers.Physical evidence: The tangible aspects of service delivery – visual, aural and olfactory elements.Process: Systems and processes involved in delivering a consistent service. Different types of processes used to expedite the marketing function.Achieving overall business objectives: The shift from the 4Ps to the 7Ps and the significance of the extended marketing mix.An overview of the marketing planning process (Analysis, Planning, Implementation and Control) and marketing strategy.LO3Develop and evaluate a basic marketing planMarketing Planning: The importance and value of marketing plans.The links between marketing plans, marketing objectives and marketing strategies.Evaluating and monitoring marketing plans using appropriate control and evaluation techniques such as sales analysis, market-share analysis, efficiency ratios and cost-profitability analysis.Structure and development of marketing plans: Market segmentation and target market selection.Setting goals and objectives, situational analysis tools and techniques, creating a marketing strategy and allocation of resources and monitoring and control measures. Signatures Declaration of the LearnerDateAssessorDateInternal VerifierDateLead Internal VerifierDate
