marketing and consumer behavior
| it is a Literature Review Review journal articles on what we know about how consumers use their memory. How does this knowledge inform what we know and what we could study for product placement. | |||
| Instruction: |
it is a Literature Review make sure it is a consumer behaviour approach. |
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Review journal articles on what we know about how consumers use their memory. How does this knowledge inform what we know and what we could study for product placement.
Note this is not an assignment on psychology, so ensure you study marketing journals.
Journals you should consider when choosing articles for your review include
– Journal of Consumer Behaviour
– Psychology & Marketing
– Journal of Consumer Research
– Journal of Marketing
– Journal of Advertising
– Journal of Advertising Research
You do not have to read all of these journals. This is just a list to show you where you might find relevant articles. You can use other marketing journals also but make sure it is a consumer behaviour approach.
Description: Students will conduct a literature review of consumer behaviour theories from the course. This review may involve showing a topic has developed in the literature and outlining its relevance to marketing practitioners.
Length/Duration: 3,000 words excluding references.
Atleast 10 sources
Due date: 10 may
