BrewDog was born in 2007 and has since powered its way to launching a plethora of craft beers, opening hotels and bars and doing some really cutting- edge marketing/events. Specifically, for our interests in stakeholders, 2009 saw the launch of “Equity for Punks”. Using the platform of Crowdcube, BrewDog encouraged people to buy shares in the company, online and based solely on their business performance and track record. Read the latest Crowdcub BrewDog update here: https://www.crowdcube.com/companies/brewdog-plc-1 Now have a read of BrewDog’s history – where they have come from, some of the key events over the years which has got them to where they are now: https://www.brewdog.com/uk/community/culture/our-history And (should you be interested!) here is the latest information on their current funding round https://www.brewdog.com/uk/equityforpunks/tomorrow-raise/benefits Why is this of interest? Well – for several reasons… BrewDog have used crowdfunding (Crowdcube) instead of asking the bank for an injection of capitalYou and I can become shareholders (and therefore stakeholders) in a small (ish) craft beer businessAnd, we can get some benefits (not just return on shares bought) BrewDog put it better: https://www.brewdog.com/blog/what-is-equity-for-punks
