Kotler describes the importance of packaging with a series of packaging objectives identified on page 347 of your text

UNIT 5

Kotler describes the importance of packaging with a series of packaging objectives identified on page 347 of your text. Select a product that you regularly use and evaluate the packaging based upon the objectives Kotler defines.

Please include the name of the person or question to which you are replying in the subject line. For example, “Tom’s response to Susan’s comment.”

UN IT 6

Think of a retailer you have done business with. How have they integrated their channel system? It might be that of a traditional retailer, e-commerce, m-commerce, to name a few. In an attempt to create a more dynamic discussion, try to select a retailer that your fellow students have not already brought forward.

Please include the name of the person or question to which you are replying in the subject line. For example, “Tom’s response to Susan’s comment.”