a) Jurna, a marketing manager of Mazeto Company wishes to distribute the company’s products…

a) Jurna, a marketing manager of Mazeto Company wishes to distribute the company’s

products through the intermediaries. Explain any five factors he should consider in selecting the channel members. (10 marks)

b) You are appointed a marketing manager in the company you work for. You have asked to advice on the appropriate price of a new productthat has been produced. Discuss the approaches you would use to determine the price. (10 marks)

QUESTION FOUR

a) Giving examples in each case, explain the various levels of a product. (10marks)

b)What are the benefits of market segmentation? (1,0 marks)IL-. ” r 1.I _…._j … •• ~–.. ….._ , __I __

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QUESTION FIVE

Discuss various challenges that marketing manager face and the strategies requiredto overcome

them. (20 marks)