Issues: » Tesco strategies in different markets » Use of technology as a marketing tool Introduction

USA Ussays > Uncategorized > Issues: » Tesco strategies in different markets » Use of technology as a marketing tool Introduction

Issues: » Tesco strategies in different markets » Use of technology as a marketing tool Introduction

Issues:

» Tesco strategies in different markets
» Use of technology as a marketing tool

Introduction
UK–based Tesco Plc, one of the largest multinational grocery and merchandise retailers in the world, was founded by Jack Cohen in 1919. Tesco opened its first store in 1929 in Edgware, London, and its first supermarket in 1956 in Maldon, Essex. In 1969, it opened a superstore in Crawley, West Sussex.
To extend its business, Tesco went international in 1979 and opened its stores in Ireland by acquiring Three Guys stores. As a next step, it entered France in 1992 by acquiring the Catteau supermarkets. But Tesco’s initial international ventures failed and it exited the markets. In 1994, the company started its operations in Hungary, the Czech Republic, and Slovakia…

Questions for Discussion:
1. What do you understand by virtual stores? How are they different from by SalePlus” style=”left: auto; opacity: 1; top: auto; text-decoration: underline; color: rgb(0, 62, 106); margin: 0px 0px 0px 3px !important; padding: 0px !important; box-sizing: border-box !important; border: 0px !important; bottom: auto !important; clip: auto !important; clear: none !important; display: inline-block !important; float: none !important; height: auto !important; max-height: none !important; max-width: none !important; min-height: 0px !important; min-width: 0px !important; overflow: visible !important; position: static !important; right: auto !important; text-align: left !important; text-transform: uppercase !important; -webkit-transform: none !important; transform: none !important; vertical-align: baseline !important; visibility: visible !important; width: auto !important; zoom: 1 !important; z-index: auto !important; font-weight: 700 !important; background-image: initial !important; background-attachment: initial !important; background-size: initial !important; background-origin: initial !important; background-clip: initial !important; background-position: 0px 0px !important; background-repeat: initial !important;”>ONLINE STORES?
2. What are the advantages and disadvantages of virtual shopping?
3. What are the aspects that Tesco needs to consider before opening virtual stores in other countries?