How has this individual or organization demonstrated a creative response to the opportunities and challenges that characterize the communications landscape in the 21st century?

Identify at least one organization or individual that has creatively negotiated the opportunities and challenges that communication industries face in the 21st century. Write a 2000-word essay based on the following:

How has this individual or organization demonstrated a creative response to the opportunities and challenges that characterize the communications landscape in the 21st century?

You may choose any of the following: a website; a news source; filmmakers or actors; musicians; examples from PR or advertising; journalists; advocacy, political or NGO groups; bloggers or ‘influencers’; or writers. NB: choices that fall outside these parameters are permitted provided they are discussed and approved by the tutor

At least 10 academic sources (beyond the set readings) are required for this assessment.