Implementation activity: Patents and Trademarks

Students must create a brand or a product (within a brand) that they want to launch in the market.

Once this brand/product is created, steps must be developed in order to protect the brand locally and worldwide, in terms of logo, name, colors, Internet, etc.

This activity aims to create a brand and ensure its protected in such level that it may be used worldwide.

To prepare a report containing the following sections:
-Type of brand, chosen industry and product.
-Steps for brand registration and protection.
-Rationale behind the type of protection.