Hospitality

Week 1
Assignment
In the Powers text in Chapter 1 (pp. 34-35), you will find a section entitled Internet Exercises. Please complete items #1 and #3, making sure to thoroughly visit each web page and carefully answering the required questions for each item. In Chapter 2 (pp. 62-63), you will find a similar section as the one above. Please complete items #1 and #2, also making sure to thoroughly visit each web page and carefully answering the required questions for each item. You must include APA references (in-text and on a seprate reference page) for your sources.
Internet Exercises (pages 34-35)
1.
Site name: Resumes and Cover Letters
URL: www.wku.edu/hrtm/resumes.htm
Background information: This site provides a listing of Internet resources for writing resumes and cover letters.
Exercises:
a. Surf the resume and cover letter Web sites for information on writing resumes and cover letters. Write a simple resume and cover letter for an entry-level hotel, restaurant, or tourism position for which you are interested and qualified. Use only experience that you have already acquired.
b. After writing the resume and cover letter, describe the experiences you will need to acquire in the future to obtain an entry-level management position in the hospitality industry.

3.
Site name: Council on International Educational Exchange
URL: www.ciee.org
Background information: Study abroad or work abroad opportunitiesCIEE provides quality programs and services.
Site name: Hospitality Internships Abroad
URL: www.internabroad.com/listings.cfm/interntypeID/1 10
Background information: GoAbroad.com was launched to fill an  information void in the area of international student travel. GoAbroad.com was conceptualized to provide a one-stop information center for students wishing to travel internationally. The site was created to link prospective travelers with organizations providing international opportunities.
Site name: Idealist.org
URL: www.idealist.org/
Background information: Search for worldwide internship opportunities by  location, dates, and required skills.
Exercises:
a. Browse through all three Web sites and describe the countries that are represented and the hospitality job opportunities available on each Web site.
b. Choose an international internship Web site and select an internship that you might be interested in pursuing. Describe the benefits and drawbacks of pursuing an international internship.

Internet Exercises (page 62-63)
1.
Site name: Look Smart-Find Articles (American Demographics)
URL: findarticles.com/p/articles/mi_m4021
Background information: Find Articles has articles from thousands of resources, with archives dating back to 1984. This search engine allows you to search for exactly what you need, from millions of articles not found on any other search engine.
Site name: Ethnic Majority
URL: www.ethnicmajority.com/demographics_home.htm
Background information: Although race relations in the United States have continued to improve since the Civil Rights movement of the 1960s, we are still a long way from being a color-blind society. EthnicMajority.com was launched in 2002 to educate, assist, and empower African, Hispanic, and Asian Americans to achieve advancement in politics, business, at work, and society in general.
Site name: About.com
URL: marketing.about.com/od/demographics/a/generationmktg.htm
Background information: Provides information on a wide variety of topics and includes links to other resources.
Exercises:
a. Identify the generation in which you belong (baby boomer, Generation X, Generation Y, Millennials). Research the characteristics of your generation using the Web sites listed here or through a Google search. If you were to start your own restaurant, how would you market it to others in your generational group? What types of foods would you have on the menu that would appeal to your generational group?
b. Using the Web sites listed here and/or a Google search, identify the differences among these generational groups: Baby boomers, Generation X, Generation Y, and Millennials. What techniques would you use to market to each generational group?
c. Using a Google search on managing different generations, identify the different managerial styles needed to manage the workers from different generational groups (baby boomers, Generation X, Generation Y, and Millennials). What motivates each group, and how do the groups differ?
2.
Site name: U.S. Department of Labor, Bureau of Labor Statistics
URL: www.bls.gov
Background information: The Bureau of Labor Statistics (BLS) is the principal fact-finding agency for the federal government in the broad field of labor economics and statistics.
Exercises:
a. Describe the information that can be obtained from the BLS Web site and how this information could be helpful to a hospitality management student.
b. Under Wages, Earnings, & Benefits, determine the average annual salary for both food service managers and lodging managers. How does the state you live in compare to the national average for these occupations?
c. Click on the Occupational Outlook Handbook link.
Search for either lodging managers or food service managers. Describe the information that is available from BLS regarding these two occupations. What is the employment outlook for these two occupations?

Week 4
Assignment
In the Powers text in Chapter 11 (pp. 381-382), you will find a section entitled Internet Exercises. Please complete items #1 and #2, making sure to thoroughly visit each web page and carefully answering the required questions for each item. In Chapter 12 (pp. 422), you will find a similar section as the one above. Please complete items #1 and #2, also making sure to thoroughly visit each web page and carefully answering the required questions for each item. APA source citations are required (in-text and on a separate reference page).
Internet Exercises (pages 381-382)