1HI5004 Marketing ManagementFINAL EXAMINATION ADVICETrimester 1 2019Reading Time: 10 minutesExam Time allowed: 2 hoursInstructions:This paper consists of two (2)) sections.Section A: Select 5 out of 6 short discussion questions. Each question isworth 8 marks. Total is 40 marksSection 2: Short Case Study. Answer both 2 questions. Each question isworth 10 marks. Total is 20 marksAssessment Weight:This exam accounts for 60 percent (60%) of the total marks.Section A = 40 marksSection B = 20 marksTotal marks = 60 marksThis is a closed book examination.Materials Allowed:Non-electronic approved English dictionaryThis study source was downloaded by 100000803514456 from CourseHero.com on 06-16-2021 06:36:06 GMT -05:00https://www.coursehero.com/file/42207858/FINAL-5004pdf/This study resource wasshared via CourseHero.com2Topics: This exam advice is used for both final exam and supplementaryexam– Defining Marketing for the New Realities– Consumer behavior– Brand positioning and Brand equity– Identifying Market Segments and Targets– Product strategy– Pricing strategies and programs– Designing and managing integrated marketing communication– Managing Mass CommunicationsImportant !!Please read all questions carefully! Ensure that you follow the instructions given.Students please note that the lecture notes may contain the basic key concepts onlyand students are expected to have read the respective chapters in the textbook. Inaddition, for many subjects students are expected to have undertaken additionalresearch using ProQuest. It is also expected that students have read material (casestudies, articles etc.) provided in class/during the tutorials. For many subjectsstudents will be asked to provide examples and/or illustrations.This study source was downloaded by 100000803514456 from CourseHero.com on 06-16-2021 06:36:06 GMT -05:00https://www.coursehero.com/file/42207858/FINAL-5004pdf/This study resource wasshared via CourseHero.comPowered by TCPDF (www.tcpdf.org)
