The Coca-Cola Company is one of the world’s largest beverage companies, with currently over 500 still and sparkling brands. It has international recognition with above 700,000 business associates worldwide, making it one of the top 10 employers in the world. Since its operations are of a very large scale, and it is a huge part of the worldwide community, it is faced with numerous responsibilities and duties. The Sustainability report identifies what the company had tried to aim during the year 2013-2014 in terms of economic, social and environmental perspectives and what it has achieved in those terms as well.
Coca-Cola has established for itself different areas of commitments towards which it will work for the next few operational years. It has widely divided its aims into “Me”, “We” and “world”, where “Me” focuses on enhancing an individual’s well-being in terms of exercise and nutrition. “We” Focuses on Charitable institutions and women and human rights, whereas world focuses on protecting the environment and reducing the company’s carbon footprint in terms of water, packaging and sustainable agriculture (The Coca-Cola Company).
The company has taken steps to ensure that it meets its future-oriented goals regarding organizational sustainability in all of the areas mentioned above. For example, the company has started supporting more than 290 physical programs across the world. Where it has contributed about $23 Million to such initiatives, making a 47 % increase in the funding as compared to 2012. Also, in the independent report published by International Food and Beverage Alliance (IFBA) surveyed and revealed the same results regarding such TV and print and internet advertisements.
