Executive Summary
And introduction to international business management, where some of the success factors of having an international business are listed along with a few examples. This is followed by a brief history of international business management that took place over 50 years ago and how it grew from there to what it is today and its importance.
Following this, the theories that have been developed by various people have been listed. This includes comparative theory, bargaining theory where the government and the company entering that particular company enter bargaining for economic progressiveness and rules and regulations levitation.
Globalization is now becoming a need for every company and country and its importance is the reason companies are adopting globalization, in order to survive and stay in the ever competitive markets.
The strategies and structures of MNC’s are mainly of four types that are mostly adopted by organizations which lead them to their success or failure, depending on whether they adopted the right strategy. The importance of management and the head quarter placing also matters when considering international business.
The Harley Davidson case highlights each and every issue that is discussed and what it takes to become a successful company, after facing a lot of losses, and managing to adopt an international strategy that manages to bring back the revenues lost by the company.
In conclusion, international business management along with the implementation of the best suited strategy is what makes a company successful in the market and sets an example for the rest of the companies to follow.
