Internal environment analysis:
The internal environment analysis consists of the strengths and weaknesses of the Company. The strengths of Microsoft include the strong brand name, financial stability and the extensive distribution network that the Company has set up around the globe. The familiarity of the brand is another asset which established general trust in the brand. The quality maintenance of the brand is incredible. The product line of Microsoft is extensive with products like laptops, computers, software, entertainment games, mobiles and other computing equipment. The distribution channel is strong comprising of wholesalers and retailers. The Company also sells directly to customers through its online presence.
The weakness in the Company could be the high number of substitutes that are able to imitate the Microsoft products. The lack of an innovative product may be detrimental to the Company regarding its young customers since the market is so competitive. The concerns of piracy are also one of the issues the Company needs to deal with (Slideshare.net, 2015).
