Change management is a make or break situation managers face in their strategic decisions. An organization has a number of stakeholders with varied interests. These interests must be taken care of in any proposed changes. Failure to cater for the interests of stakeholders may lead to resistance and undesirable behaviors thus hindering the success of the firm. CEC International Holdings Limited (CEC) is expanding the business by opening the retail business section, ‘759 STORE.’ The plan is a fundamental change in the company since the company initially dealt with electronics manufacturing. This paper attempts to design a change framework that the management of CEC International Holdings Limited (CEC) can apply to implement the change successfully. It also uses the Force Field analysis to identify and assess the extent of each element. In addition, the paper explores the potential reaction of both employees and shareholders to the management’s plan to introduce the retail business section in the company. It also proposes a model of organization design that can help the company in implementing the change process.
