Mass movements were more effective means of relaying information as opposed to individual campaigns (Chong, 1991). These entailed the boycotts, sit-ins, Freedom Rides, marches, and similar tactics employed by the African-American Civil Rights Movement that resulted in many social, economic and political changes. According to Diani and McAdam (2005), Montgomery Bus Boycott was a classic instance that led to the abolition of the vice of segregation based on racial discrimination. It would not have been possible for an individual strike since we find Rosa Park was arrested. Martin Luther King Jr. too would not have succeeded alone without the involvement of the entire African-American community.
Samuel Wilbert Tucker would not manage alone hence he aided organization of sit-ins like the Greensboro sit-ins that entailed an array of nonviolent protests in Greensboro in 1960 leading to the Woolworth department store chain eradicating its policy of racial segregation. Wilkes was imprisoned, but a mass movement of support emerged demonstrating for his right to sit in Parliament, and they succeeded since Wilkes became an Alderman of London in 1769. Mass demonstrations had higher collective bargaining powers as opposed to individual person’s campaigns. This prompted for immediate corrective actions since the resultant striking individuals were difficult to contain.
