Tourism is the process of marketing some of the enjoyable features of a country. The country being the travel destination for all tourists from all over the world, tourism creates awareness of the unique features of the country among them being the various cultural practices, weather, wild animals, geographical landscapes, natural features, ancient artifacts and many other unique features. Tourism creates awareness about all the features of a country that are of interest to the tourists out there. It is also the provision of facilities and services that interest tourists and offer pleasure for all travelers from all over the world./>
There are two broad categories of tourists; Local tourists and foreign tourists. Local tourists are local inhabitants of a country who travel across their country to see several different sites, features, animals and events that interests them within their country of origin. Foreign tourists on the other hand are those travelers who cross borders, cross international seas to reach destined locations, countries and different sites in the view of identifying artifacts, seeing animals, relaxation, adventure, having fun, research and many other reasons that might entail the need to travel and reach other destinations.
Tourists from all over the world do research about the best places to visit and the right destination choice for their relaxation or to achieve their objective of travelling. Countries across African continent, Asian continent, South America and other continents advertise to the overall public about their features and unique admirable attributes of interest to tourists across the globe. Tourists, researchers and travelers from all over the world, do research about their target destinations. By the help of targeted advertisements, centered advertisements that will create a thirst and enthusiasm among the tourists from all over the world, a country will be able to receive a huge number of tourists. From creative advertisements, unique representations of the features available for view in a country, knowledge of the country, assurance of safety, comfortable rooms, hotels and restaurants, knowledge of a currency exchange system, easy payment platform, assurance of tour guides, travelling maps and many other features that will be in place in the advertisements will motivate, and enforce travelling decision by the tourists. A chosen country is the best alternative foregone as a tourist is faced by numerous decisions as to which country to visit. To improve the tourism industry in china, all measures to improve and intensify advertisement should be put in place.
