The global automotive industry maintains its status as a growing and profitable industry. According to a recent survey by “Strategy&”, the market of global automotive industry is uneven. So the competition to get into the right market is very intense. According to Forbes these three are the major players; Toyota, Audi and Volkswagen, which are battling for international market share. Toyota has the largest market share and is positioned number 8 on the list of 100 Best Global Brands. Forbes News suggests that Volkswagen and Audi are showing the greatest improvement and are positioned 31st and 43rd in the list of Best Global Brands. The competition among these brands in automotive industry to capture diverse markets is going to intensify in future.
