In what generational cohort do you belong—Millennial, Gen X, Baby Boomer

UNIT 3

In what generational cohort do you belong—Millennial, Gen X, Baby Boomer, or Silent Generation? Discuss the way companies target your specific generation. Use a specific company and their marketing tools.

Please include the name of the person or question to which you are replying in the subject line. For example, “Tom’s response to Susan’s comment.”

UNIT 4

<pclass=”msonormal”>Marketing campaigns sometimes miss the mark. Nivea launched a campaign featuring an African American male that went viral and the company was forced to issue an apology. Fleet Laboratories was forced to do the same when an ad campaign targeting different female segments offended women across the board. Has a marketing campaign ever offended you or could it have offended someone else on any level? Give a specific example. YouTube is a great source of advertisements.

Please include the name of the person or question to which you are replying in the subject line. For example, “Tom’s response to Susan’s comment.”