The companies those operate in the global business environment would face cultural and societal dilemmas because of differences in lifestyles of various geographical locations. The managers have to use divergence in order to fight such demurring challenges. The philosophy of divergence in the cultural prospective needs the companies to change and adapt their practices, according to the social realities of the location that they intend to serve in specificity of the time. However, the managers controlling marketing department have a responsibility to maintain the sense of cultural harmony with the rest of the social system, so to appear as a part of the society.
The companies attempt to follow divergence, but they eventually commit mistakes those undermine the existing marketing campaigns. The organizations do not suffer at a strategic level because one marketing moment of compromised nature would appear to be a bump on the road of effectiveness that the multinationals have to follow in the long term scenario.
Marketing failures are nor that harmful because advertising units would learn from their mistakes, and they will come up with better and improved models to capture customers in the market. The future is in constant flux, and therefore, one can plan, but still unsuccessfulness would rise on the organizational horizons. The managers oftentimes fall into believing that they can accomplish everything, but in reality, they should trail the regime of getting sensible, manageable, achievable, rigorous, and time bound objectives. The managers have to understand the development of the SMART goals, and the marketers usually remain unsuccessful in terms of increasing sales substantially because they cannot create sensible goals.
The multinationals have dynamic marketing teams those have an array of successful projects on their backs, and the leaders can develop rosy conditions those may not materialize into the future to say the least. The companies face different and wide range of challenges when it comes down selling products in the alien markets. However, the marketing dilemmas are conceived as insolvable problems, but if they are real issues then, they will have solutions, as every box has an exit. The matter lies in finding the way out. The complex situations need innovative solutions most of the times, and some of them take the forms of incurable conditions those the managers have to control through damage assessments and partial rectifications.
There are two types of dilemmas those haunt the marketers even at night. The first sort of problems stems from the design of the target product or service itself. The second breed of the issues confronted by marketers concern themselves with underlying communicational model of the campaign. The formerly mentioned set of troubles have a tendency to appear insignificant in the opening days, but they morph into severe problems with the passage of time because the marketers cannot just undo production, and the customers do not want to purchase the offering. The marketers have to launch sales in order to get rid of potential outdated product. Second sort of issues appear severe in nature during initial time, but they are easy and simple to manage because the companies have to issue public apology along with the corrected and intended message in order to have things back on track.
The companies with sufficient success rate would not have to worry about little blunders, but they have to ensure that the managers would not make a habit of developing faulty marketing plans on a regular basis, so the agents have to face fines resulting in notable loss of pays that would keep the managerial employees informed about the need to do their jobs as effectively as possible.
The marketing dilemmas do not hurt companies those with substantial organizational sizes because the managers can redirect profits from other product lines in order to keep the suffering ones alive and running. The bigger organizational capacity causes the issues to appear magnified and the problems are often exaggerated due to substantial media coverage of the issues.
