Halal refers to different types of food products that are prepared in accordance with the Islamic regulations and laws that determine what is clean, lawful, and permissible. Notably, for the past decade, the market for halal food products has grown significantly. Nonetheless, the positive market growth and increased revenue are attributed not only to the Islamic communities but also non-Muslims. Interestingly, Pakistan is one of the Islamic states that lag behind in the production and export of Halal foods. Pakistan is an agricultural country, something that should enable the nation provide almost all raw materials required in the preparation of halal foods. As a result, the above-mentioned scenario has brought about a serious and acrimonious debate among Muslim countries that consider Halal as their way of life. As such, this paper identifies and analyses some of the potential domestic barriers hindering Pakistan from marketing and, hence, manufacture of Halal foods and beverages.
