Free Essay On Developing A Purchase Process For A Single Restaurant Unit Of Taco Bell

Restaurant overview
Taco Bell, a fast food restaurants chain of the United States headquartered in Irvine, California, was founded by Glen Bell in 1962 at Downey, California. Taco Bell has its own subsidiary of Yam Brands Inc. The restaurant chain has its outlets all over the world including Canada, Australia, Mexico, and Japan. Taco Bell has earned reputation for serving an array of Tex- Mex cuisine linked foodstuffs including tacos, quesadillas, nachos, burritos, gordita, chalupas, and other specialty items. The restaurants food chain also presents a variety of “Value Menu” for its customers such as Fresco, Cantina Power Menu and Dollar Carvings which are very popular among the Taco Bell customers all around the globe.
Taco Bell restaurant chain has more than 6,500 restaurant outlets all over the world, mostly in America and each year it serves more than 2 billion Taco Bell customers. Most importantly 80 percent of Taco bell restaurants has been owned and run by self-governing franchisees. For an average Taco Bell restaurant it requires nearly 2000- 3000 square feet area and a seating capacity of 100-120 customers. In case of restaurant’s menu a variety of foodstuffs can be found in Taco Bell including Cantina Power Chicken Bowl, Cantina Power Steak Burrito, Fresco, grilled, spicy, crunchy, melty fourth meal and Freezes in case of beverages. All the menu items are specially designed for the customers who have the tendency to eat something out of the box stuffs in case of taste, quality and nutritious value.