The final is fairly simple and not too lengthy (am not requiring you to type more than the space alloted for the answer).

USA Ussays > Uncategorized > The final is fairly simple and not too lengthy (am not requiring you to type more than the space alloted for the answer).

The final is fairly simple and not too lengthy (am not requiring you to type more than the space alloted for the answer).

Here attached is my final for my International Marketing Class.  The final is fairly simple and not too lengthy (am not requiring you to type more than the space alloted for the answer).  The assignment was due 3 hours ago, and unfortuanley the last person I did a handshake to do this same assignment with failed to do it, now I am on a time crunch to get this done ASAP, PLEASE SERIOUS INQUIRES ONLY, NO FRAUDS, if you can’t do it within the next 10 hours then this assignment is not for you.  I also have attaced a case pdf in order to answer question 9 on the final, like I said answers dont’ have to be lengthy but just enough to get answer across, since it is the final.  If any questions/concerns please let me know!  Send file back just as is the way I sent it, don’t copy and paste into a new word file.

NEW MEXICO HIGHLANDS UNIVERSITY

P.O. BOX 9000

LAS VEGAS, NEW MEXICO, 87701.

 

 

MKTG474/574                                                               Professor: Dr. Emmanuel Nkwenti

International Marketing                                                    Spring Semester, 2015

 

Final Exam

 

INSTRUCTIONS:

 

Please use only the allotted space to answer the questions that follow.  Type your answers clearly. The Exam will be open on Saturday May 2nd from 4:00AM until 8:00pm.  Download the Exam unto your desk top, fill in the answers and email to: enkwenti@nmhu.edu.  Do not try to use any D2L drop box.  Good Luck!

 

 

 

Q1.      Briefly define the following: (20 Points)

 

  1. What is the ESAF? Who carries this out?

 

 

 

  1. What is meant by the Self Reference Criterion?

 

 

 

 

  1. What is the MFN Principle?

 

 

 

  1. What is meant by Polycentric Orientation?

 

 

 

 

  1. What is Product Positioning?

 

 

 

  1. State Porter’s forces that can influence global competition

 

 

 

  1. What is an MDB? Name all of the MDB’s.

 

 

 

  1. What are Gray Market goods?

 

 

 

 

  1. What is Piggyback exporting?

 

 

 

  1. Name the NIC’s

 

 

 

  1. Who is a Foreign Freight Fowarder?

 

 

 

  1. What is meant by Price Escalation?

 

 

 

  1. What is the difference between PPP and GDP?

 

 

 

 

  1. What is Price Skimming?

 

 

 

  1. What is Fast Track Authority?

 

 

 

 

  1. What is the Incoterm for FOB?

 

 

 

  1. What is meant by the Triad?

 

 

 

 

  1. What is Arm’s length pricing?

 

 

 

  1. What is meant by Psychographic Segmentation?

 

 

 

 

 

 

  1. Name the Bretton Woods Institutions:

 

 

 

 

 

 

 

Q2.      Briefly identify 3 Market entry strategies (5 Points)

 

1)

 

2)

 

3)

 

 

 

 

 

Q3.  Identify and discuss the major elements to be included by an international marketer in his/her promotional package. (10 Points)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Q4.      Why would India with a considerably low GDP per capita still be a very good market for goods like used Washers, Dryers and Cars?   Use the example discussed in class to substantiate your answer.  Be brief, no more than 1 paragraph!  (5Points)

 

 

 

 

Q5. A) What does The Seattle Round, The Doha Round, The Cancun Round and

the Hongkong Round have to do with the WTO?  Explain. (5Points)

 

 

 

  1. B) What is the TPP? What is that the President needs to effect this?  (5Points)

 

 

 

 

 

 

 

Q6.   What are the major forms of economic integration?  Give an example for each

stage. (15 Points)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Q7.      Briefly discuss the following: (10 Points)

  1. In the discussion of strategic alternatives relative to Global Product Positioning, what is the Dual Adaptation Strategy? Give an Example.

 

 

 

 

 

 

 

  1. Name 5 Environmental Influences on Pricing Decisions

 

 

 

 

 

 

  1. Name two Social Media avenues that can be used to promote a product or service.

 

 

 

 

 

 

 

 

 

 

 

Q8.      Briefly define the following theories related to International Trade (10 Points)

 

 

  1. The Mercantilist Theory

 

 

 

 

  1. Absolute Advantage

 

 

 

 

  1. Comparative Advantage

 

 

 

 

 

 

 

  1. Multinational Marketing

 

 

 

 

  1. Monopolistic Advantage Theory

 

 

 

 

 

 

 

 

 

 

 

Q9.  With regards to the Benetton case studied in class, (15 Points)

 

  1. What is the core message being communicated?

 

 

 

 

Next, identify two Ads discussed and show how they were effective in communicating Benetton’s core message.

 

 

  1. b) Ad Number 1

 

 

 

 

 

  1. c) Ad Number 2.