On February 3, 2012, India-based Tata Group (Tata) , one of the largest business conglomerates in the country, announced its plan to launch a common loyalty card covering several of its retail units and by SalePlus” style=”left: auto; opacity: 1; top: auto; text-decoration: underline; color: rgb(0, 62, 106); margin: 0px 0px 0px 3px !important; padding: 0px !important; box-sizing: border-box !important; border: 0px !important; bottom: auto !important; clip: auto !important; clear: none !important; display: inline-block !important; float: none !important; height: auto !important; max-height: none !important; max-width: none !important; min-height: 0px !important; min-width: 0px !important; overflow: visible !important; position: static !important; right: auto !important; text-align: left !important; text-transform: uppercase !important; -webkit-transform: none !important; transform: none !important; vertical-align: baseline !important; visibility: visible !important; width: auto !important; zoom: 1 !important; z-index: auto !important; font-weight: 700 !important; background-image: initial !important; background-attachment: initial !important; background-size: initial !important; background-origin: initial !important; background-clip: initial !important; background-position: 0px 0px !important; background-repeat: initial !important;”>HOTELS. By announcing a common loyalty program, Tata joined the bandwagon of Indian retailers who had launched common loyalty schemes to attract and retain customers.
One of the first major retailers to introduce a common loyalty card in the country was Reliance Industries Limited (RIL). It introduced the ‘Reliance One Card’ which could be used in the nine formats of Reliance retail stores – Reliance Fresh – groceries store, Reliance Digital – consumer durables retailer, Reliance Mart – Hyper Market, Reliance Trends – apparel store, Reliance Footprint – footwear store, Reliance Super – Super market, Reliance Living – Furniture and homeware, Reliance Jewellery, and Reliance Autozone – Automotive Accessories Store…