(Fashion management)omni-channel retail management 3 Assginments : E-Commerce & M-Commerce Analysis, Choose a Key Competitor, Recommendations for Retailer

Assignment 3: E-Commerce & M-Commerce Analysis -Analyze the effectiveness of the retailers website and mobile site. How do they relate to overall brand experience? Focus on user interface (navigation, search, product information, etc.), customer service, interactivity with marketing strategies (social media, blogs, SEO, SEM, etc.). 2-3 articles required for support. 2-3 pages. (30 points)

Assignment 5: Choose a Key Competitor – compare the retailer with an important key competitor. Note important differences and similarities in strategy. How does their omni-channel strategies affect their business? 2-3 articles required for support. 2-3 pages. (30 points)
Assignment 6: Recommendations for Retailer – differentiate between short -term, intermediate-term, and longterm strategies. Develop strategies that are both conservative and aggressive. Develop some strategies that require significant investments, as well as those that require fewer funds. 2-3 articles required for support. 3 pages. (60 points)