a) Explain any TWO approaches used in evaluating an advertising program. (4 marks) b) Giving…

a) Explain any TWO approaches used in evaluating an advertising program. (4 marks)

b) Giving examples, briefly explainthe following marketing terms:

i) Patronage rewards ii) Value-based pricing

iii) Packaging (6 marks)

c) Explain THREE causes of product sales decline for a product in the ‘decline stage’ of the

product life cycle. (6 marks) d) Explain the consumer buying process. (5 marks)

e) Highlight any FOUR benefits of public relation exercises to a firm. (4 marks)

f) Explain ‘marketpositioning’ and give THREE aspects of a product that are used to

position a product. (Smarks)

QUESTION TWO.

a) Explain any FIVE functions of channel members in marketing. (10 marks)

b) Explain any FIVE product mix pricing strategies. (10 marks)

QUESTION THREE.

a) Explain any FIVE decisions marketers have to make in selection and management of

channel members. (10 marks)