The case examines the gradual decline in the performance of MacDonald in the recent. MacDonald being one of the largest fast food multinational has been going through a series of challenges that have hampered the continuous growth it once enjoyed. The business reputation has been greatly damaged in the recent past. The case study identifies four causes to be the main contributors of the sharp decline. This includes: poor public relations, generation lost, loss of identity and management failure. This paper will analyze the case study and suggest possible strategies that MacDonald’s management can implement to restore the business back into the old ways.
