a) Distinguish the following term: i) Market targeting and market positioning (2 mks ) ii) Channel..

a) Distinguish the following term:

i) Market targeting and market positioning (2 mks ) ii) Channel of distribution and market intermediaries (2 mks )

b) Explain the importance of marketing to an organization’s performance (3 marks).

c) Discuss five factors to be considered in market segmentation (10 mks )

d) Explain at least four benefits of marketing research in marketing decision making

(8 mks )

e) Todays companies are building customers data bases. Explain the importance of marketing information systems to market decision making ( 5 mks )