a) Discuss factors that will influence a marketer in choosing an advertising medium. (10 marks) b)..

a) Discuss factors that will influence a marketer in choosing an advertising medium.

(10 marks)

b) Discuss factors that will influence an organization in targeting a market segment.

(10 marks)

Question five.

a)Many organizations are today practicing CSR are as part marketing activity. Discuss how this activity is likely to benefit an organization. (10 marks) b)Outline the consumer buying decision making process. (10 marks)