Description of Assessment · You are required to complete the following Activities · After you have..

Description of Assessment

· You are required to complete the following Activities

· After you have completed your task, upload it to assessment 1 submission link via Moodle

· The submission link will be found under Assessment submission links

· Ensure to change the file name to your Student No Assessment 1 activity 1. For example, if your student no is 1234, your file name should be 1234_Assessment 1 activity 1.

Plagiarism Statement

· An intentional or unintentional Plagiarism is deemed by GCA as cheating and is completely unacceptable under any circumstances. It is required that all assignments be referenced using the Harvard System or other approved method advised by your lecturer. http://en.wikipedia.org/wiki/Wikipedia:Harvard_referencing

Any plagiarism will result in a ZERO mark for that assignment. This includes the submission of assignments that are not the student’s own work or does not acknowledge the work of others.

By submittingthisassessmentinMoodle,youunderstandandagreetotheplagiarismpolicyofGCA.

 

Your Assignment must have:

a. Title page with your name(s) and ID numbers, subject name and who it is addressed to (i.e. the teacher’s name)

b. Be of a professional standard (spelling, grammar, punctuation)

c. Size 12, Arial Font

d. 1.5 Spacing

e. All pages must have a Footer with the following details:

o Date

o Page numbering

f. Index page (if longer than 10 pages)

g. Body of work (this is not a heading)

h. Referencing

Assessment Task 1 – Activity 1

Preparing a SWOT Analysis and answering three questions (please use a table)

To be no longer than two pages in length or approximately 500 words

This case study looks at a hypothetical regional bank. Your task here is to prepare a SWOT for the firm; that is, identify their strengths, weaknesses, opportunities and threats. As a result of this exercise, you should have a much clearer idea of what marketing strategies would best suit them, given their current environment.

ACTIV