Describe the Product Life Cycle highlighting key characteristics of each stage and at least one…

Describe the Product Life Cycle highlighting key characteristics of each stage and at least one strategy applied my marketers at each stage. (10 marks) b)Discuss any FIVE factors that may be used in market positioning. (10 marks)

Question three.

a) Discuss the key components of a marketing information system. (8 marks)

b) A textile firm based in Rwanda is interested in entering the Kenyan market. Explain to its director micro marketing environmental factors that are likely to affect its marketing

activities in Kenya