1 | P a g eCustomer Service and Research Skills(Company Selected: Siemens)ByXXXXX XXXXXXXReport being submitted for the fulfilment of requirement of theCourse“Professional Year Program”2 | P a g eTable of ContentsINTRODUCTION …………………………………………………………………………………………………………….. 3Introduction to Siemens………………………………………………………………………………………………. 3Introduction to Products and Services ………………………………………………………………………. 4CUSTOMER SERVICE……………………………………………………………………………………………………… 6Customer Segments and Researching Methods ………………………………………………………. 6Identification of Customer Needs………………………………………………………………………………. 7Promotional Strategies………………………………………………………………………………………………… 8Procedure to keep up to date…………………………………………………………………………………….. 10Analyse key Customers …………………………………………………………………………………………….. 11Matching products to need in each segment ………………………………………………………….. 13DISCUSSION…………………………………………………………………………………………………………………… 16Alternative Products and Services……………………………………………………………………………. 16Assisting customers in their needs ………………………………………………………………………….. 17Management of customer satisfaction, confidentiality and security ………………….. 19CUSTOMER RIGHTS………………………………………………………………………………………………….. 21EVENTS AND NETWORKING ………………………………………………………………………………………. 22DISTRIBUTION OF THIS REPORT AND SEEKING FEEDBACK……………………………….. 24Distribution of this report………………………………………………………………………………………….. 24REFERENCES…………………………………………………………………………………………………………………. 253 | P a g eINTRODUCTIONIntroduction to SiemensSiemens AG is a German multinational conglomerate company headquarteredin Munich and the largest industrial manufacturing company in Europe withbranch offices abroad. The principal divisions of the companyare Industry, Energy, Healthcare (Siemens Healthineers), and Infrastructure &Cities, which represent the main activities of the company. The company is aprominent maker of medical diagnostics equipment and its medical health-caredivision, which generates about 12 percent of the company’s total sales, is itssecond-most profitable unit, after the industrial automation division. Siemens andits subsidiaries employ approximately 385,000 people worldwide and reportedglobal revenue of around €87 billion in 2019 according to its earnings release.Mission: We make real what matters.” That’s our aspiration. That’s what we standfor. That’s what sets us apart. A reflection of our strong brand, it’s the mission thatinspires us to succeed.Vision: To give Siemens individual businesses significantly more entrepreneurialfreedom under the strong Siemens brand in order to sharpen their focus in theirrespective markets.Figure no:14 | P a g eIntroduction to Products and ServicesSiemens offers a wide range of electrical engineering- and electronics-relatedproducts and services. Its products can be broadly divided into the followingcategories: buildings-related products; drives, automation and industrial plantrelated products; energy-related products; lighting; medical products; andtransportation and logistics-related products.Figure no: 2Siemens buildings-related products include building-automation equipmentand systems; building-operations equipment and systems; building fire-safetyequipment and systems; building-security equipment and systems; and lowvoltage switchgear including circuit protection and distribution products.Siemens drives, automation and industrial plant-related products includemotors and drives for conveyor belts; pumps and compressors; heavy dutymotors and drives for rolling steel mills; compressors for oil and gas pipelines;mechanical components including gears for wind turbines and cement mills;automation equipment and systems and controls for production machinery andmachine tools; and industrial plant for water processing and raw materialprocessing.Siemens energy-related products include gas and steam turbines; generators;compressors; on- and offshore wind turbines; high-voltage transmissionproducts; power transformers; high-voltage switching products and systems;5 | P a g ealternating and direct current transmission systems; medium-voltage componentsand systems; and power automation products.In the renewable energy industry, the company provides a portfolio of products,and services to help build and operate micro grids of any size. It providesgeneration and distribution of electrical energy as well as monitoring andcontrolling of micro grids.[143] By using primarily renewable energy, micro gridsreduce carbon-dioxide emissions, which is often required by governmentregulations.Siemens OSRAM subsidiary produces lighting products includingincandescent, halogen, compact fluorescent, fluorescent, high-intensitydischarge and Xenon lamps; opt-electronic semiconductor light sources such aslight emitting diodes (LEDs), organic LEDs, high power laser diodes, LEDsystems and LED luminaries; electronic equipment including electronic ballasts;lighting control and management systems; and related precision components.[142]Siemens medical products include clinical information technology systems;hearing instruments; in-vitro diagnostics equipment; imaging equipmentincluding angiography, computed tomography, fluoroscopy, magneticresonance, mammography, molecular imaging ultrasound, and x-ray equipment;and radiation oncology and particle therapy equipment. As of 2015, Siemensfinalized the sale of its hearing-aid (hearing instruments) business to Sivantos.Siemens transportation and logistics-related products include equipment andsystems for rail transportation including rail vehicles for mass transit, regionaland long-distance transportation, locomotives, equipment and systems for railelectrification, central control systems, interlocking, and automated traincontrols; equipment and systems for road traffic including traffic detection,information and guidance; equipment and systems for airport logistics includingcargo tracking and baggage handling; and equipment and systems for postalautomation including letter parcel sorting.6 | P a g eCUSTOMER SERVICEFigure no:3Customer Segments and Researching MethodsThe market in which Siemens operates is overcrowded with large numberscompanies across the different industry segments and product & servicecategories. The market segments exist in all geographies, but the share of thesesegments varies from country to country. Even developed countries like USA andGermany have sizable proportions of top end, high end, medium end and lowend market segments. Emerging countries, especially the China, India and Brazilalso show the presence of all four segments. However large portions of themarkets in China, India and Brazil exist in medium and low end segments. Unlikethe top and high end markets, the medium and low end market segments areextremely price sensitive.Siemens customers consist of retail as well as small firms, MultinationalCorporations and government organisations from varied sectors/industries.Siemens retail segment customers are the households, vehicle owners, techsavvy young generation, healthcare Departments: hospitals, labs and Medicalcentres.While researching about the Customer segments of Siemens on the searchengine a lot of information about the Marketing analysis in Marketing strategy ofSiemens popped up on the computer screen while searching about the customer7 | P a g eanalysis in the marketing strategies of Siemens showed the valuable detail aboutthe Siemens target market.Identification of Customer NeedsIn today’s highly dispersed global, meeting the needs of customers is not easy.Siemens deliver products to global markets defined by ever changing marketdemands, customer profiles, regulatory guidelines and customer preferences.Almost all of today’s product makers need an effective solution for enabling theirproducts to meet customer needs.Figure no:4Outlining voice of the customer requirements is crucial phase in any productdevelopment initiative. This includes:– Defined as a complete set of customer wants and needs.– Expressed in customer’s own language.– Organised to reflect how the customers thinks about, uses and interactswith a product or service.– Prioritised on the basis of what the customer considers to be important andhow performance is viewed in the context of the customer’s current level ofsatisfaction with existing alternatives.8 | P a g eSiemens manage following requirements to meet customer needs:– Cross-discipline Communications: Siemens implement their productdevelopment programs in enterprises that cross multiple disciplines,organisational boundaries and geographical borders. Productrequirements provide these diverse participants with a common languagethey can employ to determine what customers want. Equally important,requirements enable developers and other lifecycle participants todetermine how to address trade-off issues (such as cost, quality, schedule,performance and regulatory constraints) that typically arise during productdevelopment.– End-point definition: Product requirements enable developers todetermine “when they’ve arrived” at an optimal product design,manufacturing solution or serviceable product. In essence, requirementsprovide developers with a quantifiable means of determining what is “toomuch” or “too little” in terms of product content. Product requirements letdevelopers establish “end points” for each stage in the product lifecycle.– Quality definitions: According to internationally known quality experts“quality” is defined as conformance to requirements. This gives rise to asimple and compelling question – how will you know if you have a qualityproduct, if you don’t understand your customers’ requirements?Promotional StrategiesThis is one of the most important elements of Siemens Marketing Strategy.Siemens can blend above and below the line promotional strategies to achieve itsmarketing objectives. The above the line promotion options for Siemens aretelevision, radio and print advertising. Below the line promotion options arecatalogues, tradeshows and direct mail campaigns.The promotional plan of Siemens Marketing Strategy requires the company toconsider the following factors:9 | P a g eFigure no:5• Start with clearly defining your unique selling propositions and understandwhy customers need the product and how it is different from availablealternatives.• Craft the message content and evaluate how the crafted message will helpcustomers in creating a clear image of the offered product. Consider the AIDA(awareness, interest, desire, action) when developing the message.• The promotional strategies like direct selling or high profile advertising willsuit if the company wants to push the product. However, the pull strategy willrequire the development of a prestigious brand image that could attract thecustomers towards the offered product.• Collect the following target market information- who will buy the product?(Age, gender, income and social status), what is price sensitivity level? Andwhat are customers’ desired communication modes? Incorporate thisinformation into the promotional plan.• Filter out the promotional options based on the above information and conducta cost-benefit analysis of selected promotional alternatives.• For example, the selection of TV advertising as a promotional strategy willallow the company to target the mass market, increase brand awarenessand brand recall. However, it is an expensive promotional strategy and suitsif the company has adequate resources available for the promotional efforts.10 | P a g e• The popularity of social media marketing has raised significantly during thelast few years. Use of this promotional strategy will enable Siemens to reachthe mass market economically. It will also offer an opportunity to activelyinteract with customers, develop a personalised relationship and manage eWOM to get better results. However, the risk of uncontrollable negative eWOM remains there.• Lastly, consider the budget constraints and allocate budget to chosenpromotional strategies according to their nature, importance and frequency.Procedure to keep up to date– Updating and Analysing the Industrial Information:Germany: The main Technology partner for the country.Europe: Siemens automation systems improve efficiency at factoriesthroughout the old continent.Russia: Modern Technologies for the world’s largest country.China: A local partner.India: Siemens offers integrated solutions for a suitable progress.Middle East: Technology Partner.Africa: Siemens is helping upgrade Africa’s rail infrastructure.Brazil: Reliable infrastructure partner.US: Suitable solutions for the world largest economyFigure no: 611 | P a g eFigure no: 7Company operates in a large number of sectors whether it is technology services,renewable energy, Electrical engineering, power & gas or health. This helpedthe company in gaining expertise over synergies in processes across the group.Collaboratively working with suppliers and its customers for manufacturing anddelivering Made to order (MTO) products by integrating its supply chain and itsprocesses helped the company in delivering its products and services to the endcustomers. Optimum utilisation of the resources has further helped the companyin minimising its cost of operations. It competes with companieslike Philips, General Electric, Alcatel, Hitachi, and Skoda in one or moresegments globally.Siemens and the affiliated companies offer private customers a diverse productportfolio, from electrical installation systems and home automation to securitysystems and hearing instruments as well as investment funds.Analyse key CustomersToday, the service experience goes above and beyond pure maintenance.Customer Service can make the difference to your daily operations and help youevolve. This is why Siemens keep innovating their portfolio and team up with12 | P a g ecustomers for enhanced efficiency and optimized clinical outcomes. As our worldbecomes more connected each day, Siemens put special focus on adding newservices to our digital offerings so we can fulfil your requirements better andfaster. With our services, they are by consumer’s side if they need them. Alwayson. Always in touch.– Partner up for seamless Operations(Discover how Siemens offer 24/7 service availability in over 150 countriesFigure no: 8– Partner up for workforce education and efficiency(Education and workforce solutions can create added value)Figure no: 9– Partner up for digitalization(Offers to use digital and intelligent technologies)13 | P a g eFigure no: 10It provides certain Service plans which:–Protects your investment in medical equipment which is key to sustainablebusiness success.– Provide optimal service coverage with their service plan that perfectlymatches Customer needs.– Benefit from maximized equipment performance and improved staffexpertise while keeping unplanned service costs to a minimum – so youcan enjoy peace of mind.Matching products to need in each segmentIts Products and Services include:1. Building Technology2. Energy3. Healthineers4. Financing5. Drive Technology6. Industrial Automation7. Siemens MobilityAs a trusted advisor and reliable partner, as a system integrator, service providerand a product vendor, Siemens offers energy-efficient, safe and secure buildings14 | P a g eand infrastructure. With their people, their global footprint, their decades ofexperience and their technical expertise, it’s their passion helping Data centres,Smart hospitals, Hotels, offices, Education Facilities, Historical Buildings andmuseums to create the perfect place.The Siemens portfolio ranges from state-of-the-art compressors, turbines andgenerators to virtual power plants, intelligent grid management and innovativestorage solutions – all backed up by exceptional service offerings and genuinecommitment to effectively address our customers’ individual need.Siemens Trade and Retail Solutions are as follows:Figure no: 11Retail is in a state of constant fluctuation, changing at a rate so rapid, many retailerscannot maintain the pace. Technology solutions are becoming pervasive in every partof a retailer’s operations. It is critical that the solutions drive digitalization of a retailer’sprocesses and that the software itself can be validated, but also be configured at thepace of change in the industry. Our focus on providing real-time collaboration viapatented, digital solutions are helping retailers prepare for the future by recognizingthat delivering innovation requires a broad ecosystem of partners is the key to longterm success.Firstly, Siemens package design and visual capabilities enables the designers tocreate consumers-preferred packages with structural integrity and the assuranceof efficient and effective manufacture worldwide. Secondly, Siemens Automationengineering and virtual commissioning team allow the manufactures to start up15 | P a g eand fine tune production processes on visual models, saving time and cost,reducing the risk of production downtime and potential work related accidents.The team also empowers design engineers by utilizing a set of tools for efficientlyemploying generative design.Figure no: 12Moreover, their rich set of product applications have helped companies in allindustries to improve their businesses through products and process innovation.The complexity of the today’s smart products and their associated manufacturingprocesses places demands on companies to understand the interaction of thesedomain systems to understand the interaction of these multi-domain systems at adepth not required before. Siemens portfolio of products addresses each of thedomains with industry-leading technology across all areas.Siemens is helping their target customer that is households by offeringappliances that make cooking and baking a pleasure. Their innovativetechnologies and convenient functions take work off their hands and inspire themto create delicious dishes.Figure no: 1316 | P a g eAlongside, the global Power house – Siemens offers the highest safety andsecurity with comprehensive security management – from intelligent videosurveillance, access control and identify management to intrusion detection andperimeter protection, up to industrial command and control centre technology –which can be configured to meet specific requirements depending on the needsof the individual customer for a particular site or type of industry.Siemens is helping remove barriers and grow while maintain the bottom line. It isdemocratizing the most robust digital twins for the small and medium businesses.Their solutions are scalable, cost effective and industry-specific. They range fromcloud-native apps and solutions, purpose-built for customer needs, to cloudconnected desktops.DISCUSSIONAlternative Products and Services CompanyDescriptionHitachi is a highlydiversified company thatoperates eleven businesssegments: Information &TelecommunicationSystems, SocialInfrastructure, HighFunctional Materials &Components, FinancialServices, Power Systems,Electronic Systems &Equipment, AutomotiveSystems, Railway &Urban.Cisco designsand sells broadlines of products,provides servicesand deliversintegratedsolutions todevelop andconnect networksaround the world,building theInternet.IBM is an Americanmultinationaltechnology andconsulting corporationthat manufactures andmarkets computerhardware, middlewareand software, and offersinfrastructure, hostingand consulting servicesin areas ranging frommainframe computers tonanotechnology.KeyCustomersBMW, Cortal Consors, DieMobiliar.Barilla Group, DelPapa Distributing,Stanley Black andDeckerDaimler, Sogeti HighTechnologyAnalytics and Modelling,ApplicationAnalytics and tech, SynchronySystems 17 | P a g eCybersecurity andPrivacy,DronesInfrastructure as a Service,Platform as a Service.infrastructure andMiddleware,Cybersecurityand Privacy,Infrastructure as aService, Networkand Connectivity.Modelling,Applicationinfrastructure andMiddleware,Cybersecurity andPrivacy, FunctionalApplications,Infrastructure as aService,Platform as a Service.Use CasesEnergy ManagementSystemEdge computingand EdgeIntelligence,Smart CityOperationsRemote AssetManagement.ServicesData Science Services,Software Design andEngineering, Training.Cloud Planning,Design andImplementationservices, SoftwareDesign andEngineeringServices, SystemIntegration,Training.Cloud Planning, Designand Implementationservices, SoftwareDesign and EngineeringServices, SystemIntegration. Assisting customers in their needsInternal Collaboration is one of the most crucial elements of a good customerservice culture, but is often the most neglected. Siemens believe “if you want toserve customers better, begin by serving each other well. Implementing anappreciative, strengths- based approach is good place to start”. The friendly andexpert Siemens Service team is at service for all questions about Siemensappliances: from advice before buying appliances, tips and explanationsconcerning usage and appliance features to problems concerning faults,functionalities and troubleshooting.18 | P a g eFigure no: 14However, one of the main reasons for a fall in customer satisfaction is due tocustomers not receiving the necessary information and level of responsivenessrequired. Ultimately, this stems from a lack of internal collaboration between therelevant teams and individuals.Customer satisfaction is not just a by-product of a company’s external approach.Actually it starts internally, with the way staff communicate and interact with oneanother. Instead of just being more overtly communicative with customers,organisations need to pause and take a look at the everyday ways in whichpeople work together. Taking Siemens wind power as an example of anorganisation that proactively adopted this approach to improve customer service.The customer service practices in complex, multi-faceted organisations, is thatthey will always come up against challenging operational issues which pull theattention of employees too much in one direction. This leads to a deeper issue: aculture of focusing too much on serving the anxieties of senior managementinternally, and prioritising their needs over the real customer who owns theassets. Having their face turned so much in the direction of senior managementinevitably means that front line staff will have their back to the customer.19 | P a g eFigure no: 15Overall, it can be said that if you want to serve customers well, a large part of thework begins with serving each other well, inside your organisation. Focus on thelittle, everyday internal interactions amongst staff, and this can have a dramaticimpact on external results. A more collaborative, open and engaged servicingteam will result in the customer reaping the benefits.Management of customer satisfaction, confidentiality and securityFigure no: 16Siemens Privacy Policy:Protecting the security and privacy of customer’s personal information isimportant to Siemens. This policy sets out how Siemens (for further companydetails, please see the “Corporate Information” below) manages personalinformation in compliance with applicable laws on privacy, data protection anddata security.20 | P a g e• The personal information that customers provide actively and voluntarily viathe Siemens online offerings (e.g., when registering, contacting us with yourinquiries or participating in surveys, etc.), including name, e-mail address,telephone number, information submitted as part of a support request,comments or forum posts, etc.; and• Information that is automatically sent to us by your web browser or device,such as your IP-address, device type, browser type, referring site, sitesaccessed during your visit, the date and time of each visitor request.Personal information is Stored and Secured:To protect your personal information against accidental or unlawful destruction,loss or alteration and against unauthorized disclosure or access, Siemens usestechnical and organizational security measures.Figure no: 17Siemens may store your personal information in hardcopy documents orelectronically. In most cases, they use password protected electronic databasesmaintained at our own sites, or that of a service provider, possibly involving acloud hosting service. Backups of electronic information may be stored offsite.Hard copy information is generally stored in their offices, which are secured toprevent entry by unauthorized people. Customers personal information may bestored indefinitely until they advise, they would like it removed or destroyed,however Siemens may de-identify or destroy it earlier as required by law.21 | P a g eOver time, data is archived and may be stored by a third party secure storageprovider. Where personal information is stored with a third party, we havearrangements in place requiring those third parties to comply with privacy laws.We take reasonable steps to protect the privacy and security of that information,but we are not liable for any unauthorized access, disclosure or use.CUSTOMER RIGHTSSiemens consider respect of human rights an integral part of their responsibilityas a global business. Siemens adds value to society in nearly every country in theworld through their products and solutions, sustainable and responsible businesspractices, thought leadership and strategic partnership activities, and targetedcommunity initiatives. They are aware of the responsibilities resulting from thisglobal impact and fully accept their responsibility to ensure respect for humanrights in their activities worldwide.Figure no: 18Customer’s assessment of Siemens human rights challenges is as follows:Respect for human rights has a central part at Siemens. It supports thiscommitment everyday through responsible business practices through itsworldwide operations. With, determination, it strives to avoid any adverseimpact, direct or indirect – on human rights. For this reason, it regularly assesseswhat human rights areas have the severest impact and how likely it is thatSiemens will become involved in an incident along its value chain. By asking suchquestions, they take into account the advice, concerns and criticism of their22 | P a g einternal and external stakeholders and to drive their strategic priorities as part oftheir integrated human rights road map.They have joined the Global Business Initiative on Human Rights (GBI) and theEuropean Business and Human Rights Peer Learning Group of the GlobalCompact Network to collaboratively discuss pathways to advance human rights ina business context through cross-industry peer learning, outreach and capacitybuilding.Customers may also contact the Data Privacy Contact to exercise their legalrights which may include to:– Obtain from Siemens confirmation as to whether or not personalinformation concerning them is being processed, and where that is thecase, gain access to that personal information;– Obtain from Siemens the correction of inaccurate personal informationconcerning them;– Obtain from Siemens the erasure of their personal data;– Obtain from Siemens restriction of processing regarding their personaldata;– Data portability concerning personal data, which they actively provided;and– Object, on grounds relating to their particular solution, to processing ofpersonal data concerning them.EVENTS AND NETWORKINGNow it is the time to start thinking out of the box and exploring new dynamic waysto encourage others to use Siemens products and services, obtains referencesand partner up in order to grow the business.Events are one such out of the box way to stimulate more referrals and buildrelationships that result in referrals from people that any company could oncedream of sending customers their way.23 | P a g eFigure no: 19– Strategic Alliance event (External Event)Bringing people together who’ll be able to create a symbiotic relationshipwith one another results in great visibility, which leads to credibility and,eventually, profitability for any company (the VCP Process of networking).By inviting the right people to these events helps generate referrals.– Referral Recognition Event (Internal Event)When we have a pool of people who are already referring your companyregularly, doing something special for those folks is a no brainer. Someentrepreneurs have recognition events such as hunting trips or winetasting trips. They have a reputation with their customers, and thecustomers actually vie with one another to be able to be the ones who getto take part in the event. That means, literally, that they’re trying to outrefer one another. Not a bad place in which to be! The Recognition Eventscan be held annually to thank the top referral generators each year, or theycan be held once a quarter to encourage shorter-term results, which couldquite possibly increase the total number of referrals your business wouldreceive within the year.24 | P a g eDISTRIBUTION OF THIS REPORT AND SEEKING FEEDBACKDistribution of this reportReceiving feedback is not an easy task and poses significant challenges. It is avaluable tool for indicating whether things are going in the right direction orwhether redirection is required. Feedback is a valuable tool in professionalactivities to gather information, consolidate their awareness of strengths andareas to improve, and aims to support effective behaviour.Figure no: 20Feedback can be Informal, Formal, Formative as well as summative. Regardingthis report, the feedback will be received from the manager as he is the oneresponsible for supporting his staff’s learning and development.The constructive feedback will highlight if my finding about the services as wellas the products is correct or not. It will also provide me useful comments andsuggestions that will contribute to a positive outcome as well as a better process.25 | P a g eREFERENCES– https://www.siemens-home.bsh-group.com.au/customer-service/contact– https://www.essay48.com/marketing-strategy/13646-Siemens-MarketingStrategy– https://www.marketing91.com/marketing-strategy-siemens/– https://www.marketing91.com/what-is-a-product/– https://www.mbaskool.com/marketing-mix/products/17112-siemens.html– https://www.google.com/search?q=siemensdiagnostic+imaging+equipment+global+market+share+by+sales&rlz=1C1CHBD_enGBAU852AU853&sxsrf=ALeKk01qyth6T-2pn-rTKc26cMbIx17Jg:1601351923703&source=lnms&tbm=isch&sa=X&ved=2ahUKEwiN9MnkvI3sAhUFeisKHTP3A20Q_AUoAXoECAwQAw&biw=1366&bih=657– https://asia.nikkei.com/Business/Business-deals/Fujifilm-to-buy-Hitachi-sdiagnostic-imaging-business– https://new.siemens.com/global/en/products/services/gbs.html– https://www.google.com/search?q=market+position+of+siemens&rlz=1C1CHBD_en-GBAU852AU853&sxsrf=ALeKk01xpUOGmcotmN97DKHTaH4eKCmjQ:1601352297742&source=lnms&tbm=isch&sa=X&ved=2ahUKEwiJsfeWvo3sAhWVbX0KHezvB90Q_AUoAXoECBMQAw&biw=1366&bih=657#imgrc=bOTNm6beRLRCFM– https://press.siemens.com/global/en/pressrelease/siemens-expandmarket-share-emerging-markets-products-entry-level-segment-offering– https://new.siemens.com/global/en/products/energy.html– https://new.siemens.com/global/en/company/about/businesses.html– https://www.plm.automation.siemens.com/global/en/industries/consumer-products-retail/– https://new.siemens.com/global/en/products/buildings.html– https://new.siemens.com/global/en/products/buildings/security/securitymanagement.html– https://www.mycustomer.com/experience/engagement/how-siemensimproved-customer-relationships-by-improving-employee– https://www.marketing91.com/top-10-siemens-competitors/
