2020/21 SEMESTER 2 MODULE TITLE: CORPORATE STRATEGY TITLE OF ASSESSMENT: Assessment 1 and 2; first sit Coursework LEVEL: H7 COURSE(S): MLCHL MSCML MAIBS MSCMN MSMAF MSMGL MSMHR MSMIB MSMAL MAMAM MSCCG MAITF DEADLINE DATE FOR SUBMISSION BY STUDENTS: Component 1: 10/05/21 Midnight Component 2: 28/06/21 Midnight SUBMISSION LOCATION: On the MyBeckett module page using the Turnitin icon ASSESSOR(S): Dr. Pedro Pablo Cardoso —————————————————————————————————————- Coursework Brief: Component 1: In this poster the student must provide evidence of the correct use of adequate analytic tools (preferably from a quantitative perspective) and concepts form the module to determine the scope of their analysis and the current competitive profile of the firm. To do so, students could consider focusing on the following: How well does CEMEX understand the CSF’s of the industry?The RBV of the firm and how it contributes to the development of its current strategic positionThe extent to which changes in the competitive environment have changed to provide CEMEX with a more robust competitive battleground – Here the student MUST STATE THE SCOPE OF THE ANALYSIS!! The student should demonstrate that can Critically evaluate and apply concepts, tools and techniques of strategic management; Critically analyse and evaluate the relationship between strategic objectives/intent and operational/resource planning in terms of successful strategic implementation and critically evaluate the impact of organisational culture, politics, stake-holder influence, social responsibility and ethical issues on strategy formulation and the strategic decision-making process. IMPORTANT NOTE: a section of conclusions must be evident in the poster! Component 2: Students could adopt a number of different approaches but are advised to develop a critical argument in depth and detail; supported by quantitative analysis and strong use of updated evidence. For example, students could consider focusing on the following: • Strategic Decision Making – how far has the organisational environment and framework continued under the new shareholder structure? • Three Dimensional Strategic Analysis – Financial Strength, Relative Market Share, Relative Market Strength • Product / Process Innovation • Sustaining Competitive Advantage – How well placed is CEMEX to sustain its long term competitive advantage – consider for instance the emergence of many other firms and the new technological trends affecting the industry, among other trends and drivers. IMPORTANT NOTE: A section with recommendations derived from the analysis made must be evident in the report! Notes for Students: Instructions for completion and submission of written assignment Module Learning Outcomes assessed by this component: The student should demonstrate that can critically evaluate and apply concepts, tools and techniques of strategic management; critically analyse and evaluate the relationship between strategic objectives/intent and operational/resource planning in terms of successful strategic implementation and critically evaluate the impact of organisation culture, politics, stake-holder influence, social responsibility and ethical issues on strategy formulation and the strategic decision making process; This assessment is worth Component 1: 30% and Component 2: 70% of the marks for the module; You must submit your assessment electronically on My Beckett using the Turnitin icon; The word count is for the component 1: 2500 words and for component 2: 3500 words, both plus/minus 10% Words included in the bibliography are not included in the word count; You should only use Harvard referencing; Any websites referred to must be properly referenced; The text of your assessment must be displayed using a 12-point (or larger) Arial or Verdana font and with a line spacing of at least 1.5. Feedback: Date generic feedback will be available:Within four weeks of the assessment period, subject to the date set for the release of results Component 1: 07/06/21 Component 2: 26/07/21How generic feedback will be returned to you:Posted on the module on MyBeckett.Date provisional marks will be availableWithin four weeks of the assessment period, subject to the date set for the release of results Component 1: 07/06/21 Component 2: 26/07/21How provisional marks will be returned to you:Posted on the module on MyBeckett.Date individual feedback will availableFollowing the Module Board and the return of all scripts from the External Examiner Component 1: 07/06/21 Component 2: 26/07/21How individual feedback will be returned to you:By collection of assessments as directed by your Admin Team
